MARKETING/SOCIAL MEDIA

REI adds free-shipping promo for members

BY CSA STAFF

Kent, Wash. REI said Monday that is has begun offering free standard shipping to members for Internet and phone orders of $75 or more, according to a report by the Seattle Times.

Based on the cooperative’s 2009 financial results, patronage refunds totaling more than $80 million recently were distributed to 3.9 million active members.

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Target selects DemandTec for assortment optimization

BY CSA STAFF

SAN MATEO, Calif. Target has selected DemandTec’s nextGEN Assortment Optimization software service to further tailor and localize its assortments, DemandTec reported.

The Assortment Optimization software enables retailers to optimize assortments across multiple categories, taking into account shopper insights and preferences.

 

 

“Like pricing in recent years, assortment planning has permanently changed. Rank reports and basic analytics simply don’t provide major retailers with the right insights they need to optimize and localize assortments for different store clusters, store layouts, and customer segments,” said Dan Fishback, president and CEO of DemandTec. “Target selecting DemandTec’s Assortment Optimization is a testament to this change and we are honored to further expand our strategic relationship with such an innovative industry leader.”

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Capturing the Twi-hards

BY CSA STAFF

Target is looking to take a bite out of the “Twilight” competition, by offering its selection of exclusive merchandise and promoting all things “New Moon” on its Web site.

The retailer, like Walmart, is offering its own “exclusive” DVD version of The Twilight Saga: New Moon along with clothing, toys and other items related to the popular film.

 

Target stopped at going the length Walmart has to garner Twilight fans. Walmart is featuring limited-time “Twilight Saga Shops” in its stores that, in addition to including the DVD and themed merchandise, showcases food and other items to complete a movie viewing experience.

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