Remodeled Renaissance Place Cinema to re-open
Highland Park, Ill. — Landmark Theatres will re-open its remodeled five-screen Renaissance Place Cinema in mid-July.
The extensive renovation added a full-service bar and lounge, new seating and sound systems that include hearing loop technology, which wirelessly transmits sound from films to hearing aids with telecoils.
Target’s digital effort aimed at college crowd
MINNEAPOLIS — Target is aiming its latest digital marketing campaign at college students and their families just in time for the back-to-school season.
Called the Bullseye University Digital Experience, the multichannel marketing effort features popular YouTube personalities in a life-size "dorm" and allows people to buy items from the "dorm" between Monday and next Thursday and enter contests to win college gear.
The chain will also set up "Live Dorm Rooms" on five college campuses throughout August and September. The rooms are freestanding, glass-enclosed structures occupied by a student and furnished with products from Target. Students will have the opportunity to win products and other prizes through social media and receive coupon offers. Other features include uStyler, which allows students to design and personalize their dorm rooms, and a checklist available on Target’s website and mobile app, as well as after-hours shopping events for incoming freshmen at several colleges throughout August and September, a program the chain has offered for 12 years.
"Target knows that back-to-school shopping is a busy time for parents and students," Target SVP marketing Rick Gomez said. "To make the shopping experience as fun and easy as possible, Target tailors our assortment and our resources to help students choose products that show their personal style and have the quality and value guests expect from Target."
Chobani adds Kellogg exec & advertising veteran to leadership mix
NEW BERLIN, N.Y. — Greek yogurt brand Chobani has appointed former Kellogg executive David Denholm as the company’s president and COO, effective July 29. The company has also appointed Peter McGuinness as chief marketing and brand officer, effective July 22.
The company will look to the two executive leaders to help it focus on growth strategies and capitalize on the momentum behind the brand, which reached more than $1 billion in sales since its launch in 2007.
"I founded Chobani with a vision to create something lasting — a company that creates nutritious, delicious products made with only natural ingredients for everyone," said Hamdi Ulukaya, Chobani founder and CEO. "David and Peter share my passion and entrepreneurial spirit. I am confident their business intelligence, knowledge of the global consumer and vision is exactly what we need as we continue to grow our business."
Denholm has more than 20 years of consumer packaged goods experience in the United States and in key growth markets like Asia, most recently as president, U.S. Morning Foods, and SVP, Kellogg Company since Jan. 2011. He was a member of the company’s global leadership team and also the executive sponsor of KMERG. Denholm joined Kellogg in 2003 as director, business development. In 2004, he was promoted to general manager for Kashi, and then promoted to managing director, Kellogg Australia/New Zealand in 2006. He was promoted to president, Kellogg Asia Pacific in September 2008.
"Chobani is a once-in-a-lifetime company — equal parts vision, passion, goodness and performance. I am deeply honored to join Hamdi and the rest of the organization as we prepare to enter our next chapter," said Denholm.
McGuinness is credited with shaping, growing and transforming some of the world’s most iconic brands, most recently as president and CEO of DDB Chicago. Chobani cites his passion for marketing and his more than 20 years of advertising experience as key factors why the company will look to him to help it solidify its leadership within the category and evolution as a global brand.
"The Chobani brand is remarkable — both pure and powerful. It can only go further," stated McGuinness. "I’ve long admired this company and the phenomenal people behind it and am excited about the opportunity to help guide and continue to grow the Chobani brand."
Both executives will work closely with Ulukaya and the rest of Chobani’s management council to increase the company’s category leadership, enhance efficiencies and continue to foster the entrepreneurial, value-driven culture for which the brand is known. Ulukaya will continue to serve as CEO, staying closely connected to all aspects of the business while setting the long-term strategic vision.