MARKETING/SOCIAL MEDIA

Rent-A-Center names VP of marketing

BY Dan Berthiaume

Plano, Texas – Rent-A-Center Inc. has named Mike Case to VP marketing strategy and insights. Case is responsible for global administration of customer insights/market research, marketing analytics, business innovation, CRM and loyalty.

Recently, Case served as VP marketing and senior loyalty officer for La Quinta Inn & Suites Earlier in his career, Case held leadership positions in organizations such as American Airlines, Brierley & Partners, Sage Telecom, First USA Bank and Virgin America.

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MARKETING/SOCIAL MEDIA

Baja Fresh to pilot Sparkfly omnichannel promotion tracking

BY Dan Berthiaume

Irvine, Calif. – Baja Fresh is piloting a solution from Sparkfly that will allow it to launch promotions through Google Search, Facebook, Yelp, Opera Mediaworks and UberMedia, and assess the effectiveness of each individual channel with real-time redemption data. Leveraging the technology from the Sparkfly platform, the campaign includes information on basket size and individual items purchased.

The campaign marks the first time Baja Fresh has ever run digital and mobile promotions, and is part of the restaurant’s national “Catch 2” Seafood Taco combo deal. With the mobile promotion, consumers will be eligible to receive $2 off an $8 order, or $5 off a $15 order. The partnership is starting with a two-month campaign in Los Angeles, with over 60 different Baja Fresh locations.

“We never imagined we would be able to run a program like this without undergoing a major upgrade to our hardware,” said Chuck Rink, President and CEO at Baja Fresh. “Partnering with Sparkfly allows us to run unique digital promotions and coupons, while using the existing systems we already have in place.”

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LightSpeed launches advanced cloud analytics

BY Dan Berthiaume

Montreal – LightSpeed is launching Advanced Reporting for LightSpeed Cloud, which adds Big Data analytics to LightSpeed’s cloud-based POS system. The analytics capability is designed to give retailers real-time insight into sales, inventory trends and customer preferences.

LightSpeed’s new Advanced Reporting for Cloud includes more than 40 reports that give detailed information on product sales, profits and margins; customer preferences; employee performance; payment methods; and vendor-by-vendor analytics; across all stores and channels.

“Customer engagement, forecasting and inventory management technologies are only as good as the data that fuels them,” said Dax Dasilva, CEO of LightSpeed. “This, coupled with more traditional retailers expanding online and bringing retail technologies into their stores, has made demand for cloud-based POS tools and data analytics soar.”

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