REAL ESTATE

Rent-A-Center opens stores in California, Mississippi

BY Dan Berthiaume

Plano, Texas – Rent-A-Center has opened its newest locations in Panorama City, Calif., and Corinth, Miss. Rent-A-Center operates 162 stores in California and 37 stores in Mississippi.

The retailer also operates more than 3,000 stores in the U.S., Puerto Rico, Canada and Mexico. It employs more than 21,000 workers.

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REAL ESTATE

Report: Starbucks parody store opens in Los Angeles

BY Dan Berthiaume

Los Angeles – A store called “Dumb Starbucks,” with no affiliation with the actual Starbucks chain, has reportedly opened in Los Angeles. According to the Wall Street Journal, the store opened, offering free coffee, on Saturday, Feb. 8.

The storefront looks similar to the storefront of an actual Starbucks and has a similar-looking mermaid logo with the words “Dumb Starbucks Coffee,” and the lettering “Dumb Starbucks Coffee” is also displayed over the front entrance. The products all reportedly have the same name as Starbucks offerings with the word “dumb” in front.

Ownership of the store, which on Saturday had two employees who did not give details of their employment, is unclear. However, customers were given a handout stating that for legal reasons the store is considered a work of parody art and the coffee being served is art. The handout also stated the store is not an attempt to call Starbucks dumb and that the owners view Starbucks as “role models.”

A Starbucks spokesperson told the Wall Street Journal that the company is investigating the matter.

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B.Sherman says:
Feb-11-2014 05:38 pm

Dumb Starbucks = Parody = Dumb Idea
Art may be in the eye of the beholder but if they consider Starbucks to be a role model they have a disrespectful way of showing it.

B.Sherman says:
Feb-11-2014 05:38 pm

Art may be in the eye of the beholder but if they consider Starbucks to be a role model they have a disrespectful way of showing it.

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MARKETING/SOCIAL MEDIA

Mackinson’s Supermarkets tracks behavior via nutrition app

BY Dan Berthiaume

Waconia, Minn. – Mackenthun’s Supermarket hopes to gain insight into shopper behavior through analyzing scans performed with the ShopWell nutrition personalization app. Shopper preferences and behaviors can now be segmented by gender, age, food allergies, or nutritional goals.

ShopWell’s algorithms provide shoppers with a single score and red, yellow, green ratings for food they scan, based on their unique needs. Specifically, the ShopWell scoring system assesses a product based on the shopper’s age, gender, health goals and how well the product meets their ingredient and nutrition preferences. The app also recommends healthier items if the product scanned is not a good fit. Mackenthun’s then has access to anonymized, aggregated shopper data to help shape decisions on product mix, merchandizing, and promotions.

"The ShopWell partnership will enable us to better serve our health and wellness focused shoppers" said Ed Gardeski, general manager at Mackenthun’s Fine Foods. "The nutritional requirements of our shoppers are more diverse than ever and we are committed to helping them develop eating habits tailored to enhance their health and wellbeing without sacrificing the quality and flavor they have come to expect from Mackenthun’s."

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