REAL ESTATE

Rent the Runway opens innovative in-store shop at Henri Bendel

BY Marianne Wilson

New York — Rent the Runway, the popular online retailer specializing in rentals of designer dresses and accessories, has entered into its first brick-and-mortar partnership, opening a 1,400-sq.-ft. showroom in the Henri Bendel Fifth Avenue flagship store in Manhattan.

The in-store shop will feature a rotating selection of dresses and accessories from Rent the Runway’s 175 designer brands, allowing women to try on dresses in advance of renting and work directly with a Rent the Runway personal stylist to ensure the best look. Customers will be able to reserve rentals for all upcoming occasions or take their dresses and accessories with them directly.

The showroom combines a personalized shopping experience with innovative technology. Each fitting room will be equipped with a scanner and iPad for the stylist to scan each dress tried on. The item will then upload to the shopper’s "Virtual Closet." Customers can add notes to each dress they try on, and later view their closet at any time Rent the Runway’s website for future reference when booking rentals.

"It’s become clear to us at Rent the Runway that our customer is the true go-getter girl – she is smart and busy; she loves fashion but wants it easily and at the highest level of service. Henri Bendel is the perfect partner for us to innovate offline as they are also known for the spectacular customer experiences they offer through their stores," said Jennifer Hyman, CEO and co-founder of Rent the Runway.

Upon arriving at Rent the Runway at Henri Bendel, customers will be greeted by a Go-To Girl, who will provide a one-on-one styling consultation as they try on dresses and work to complete their head-to-toe look for all upcoming occasions.

Following customers’ four or eight day rental, they can either return their dresses directly to Rent the Runway at Henri Bendel or send them back via the provided pre-paid mailing envelope.

"The Rent the Runway experience perfectly complements the Henri Bendel brand," stated Scott Schramm, senior VP of Henri Bendel. "Both Henri Bendel and Rent the Runway girls are looking to discover what’s new and next in fashion and accessories. Bringing Rent the Runway’s online experience to life in our 5th Avenue store is exciting and unexpected. We like to constantly surprise and delight our customers."

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REAL ESTATE

Howard Hughes Corp. breaks ground on South Street Seaport redevelopment

BY Staff Writer

New York — The Howard Hughes Corp. on Thursday officially broke ground on the redevelopment of Manhattan’s South Street Seaport, with a ceremony at Pier 17.

The redeveloped Pier 17 is expected to open in 2016, with a mix of retail, dining and entertainment options highlighted by a one and a half-acre rooftop that will include a restaurant, two outdoor bars and an amphitheater that will hold up to 4,000 people for concerts and special events.

With 40% more open space, the pier will showcase spectacular views of the New York Harbor, Statue of Liberty, Brooklyn and Lower Manhattan. Along with the rooftop destination, the new Pier 17 building will feature a glass façade encompassing a compelling array of stores, restaurants and neighborhood shops. The contemporary design draws from the site’s history as a bustling marketplace and renowned maritime port with the goal of creating an unmatched New York experience with unparalleled waterfront access that is compelling to neighborhood residents, local workers and tourists.

“Today is an important step forward in the rejuvenation of our historic Seaport area as the redesign of Pier 17 maintains open space, view corridors and honors our maritime past by proudly docking nearby the Seaport Museum’s historic vessels to create our signature skyline,” said Community Board 1 Chairwoman Catherine McVay Hughes.

"SHoP’s design for the Seaport’s Pier 17 combines the density needed to support active street life on the waterfront with intimately scaled retail corridors," said Gregg Pasquarelli, principal, SHoP Architects, the design firm. "The building’s network of interior streets connects to its historic context as well as a series of public spaces designed with James Corner Field Operations, the landscape architect who envisioned New York’s High Line. The new building will be a beautiful space for New Yorkers to connect to their iconic waterfront."

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Construction starts on Juanita Tate Marketplace in South Los Angeles

BY Staff Writer

Los Angeles — Construction has begun on Nadel Architects-designed Juanita Tate Marketplace, a 77,096-sq.-ft. outdoor retail center in South Los Angeles. Owned by Regency Centers, the $21 million development will bring a full-service grocery and retail center to the highly underserved surrounding community.

The center is being designed by Nadel Architects.

“When designing Juanita Tate Marketplace, our goal was to provide a convenient, centralized shopping destination that supplies a wide range of food and services catering to the South Los Angeles community,” said Greg Palaski, managing principal and project director of Nadel Architects. “In addition to coming up with the most cost-effective way to develop the center and remain consistent with the tenants’ requirements, our design helped create an inclusive retail center for local residents to enjoy.”

The center consists of a 42,500-sq.-ft. building to be occupied by the anchor, a 14,576-sq.-ft. building for CVS and two additional free-standing buildings totaling 20,000 sq. ft. with space for up to 12 small shops. Nadel designed the buildings as if they were built separately to give a small-town Main Street, commercial feel.

Nadel’s contemporary design features brick, tile and plaster walls as well as elements that are visually appealing and reflect the commercial buildings from the surrounding area with high transom windows, cantilevered metal awnings and stepping roof lines.

The general contractor on the project is MATT Construction.

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