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Report – Coupons.com to acquire loyalty provider Yub, considers IPO

BY Dan Berthiaume

Mountain View, Calif. — Coupons.com is reportedly going to acquire Yub, a provider of mobile rewards and offers that customers redeem at brick-and-mortar stores. According to the Wall Street Journal, Coupons.com will pay $30 million for Yub, and is also considering an IPO.

The Wall Street Journal cites a merger document it reviewed as the source of the purchase amount. Investors in Yub include Visa. Coupons.com also has reportedly retained Goldman-Sachs to help launch an IPO that could occur in 2014. Coupons.com was valued at $1 billion during a 2011 venture capital funding round. Neither Coupons.com nor Yub commented in the article.

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Huffy Corporation upgrades software to improve deliveries

BY CSA STAFF

Bicycle supplier Huffy Corporation is turning to Experian Data Quality, a part of Experian Marketing Services and a leading provider of contact data management software and services, to ensure accurate and timely package deliveries and improve service levels to its customers.

"Our goal is to get our bikes and accessories to our customers as quickly and reliably as possible," said Dave Reed, senior business analyst at Huffy Bicycle. "With Experian Data Quality, we have improved delivery accuracy significantly while simultaneously reducing the cost and delays we previously incurred from our freight carriers for unconfirmed addresses. Although transparent to our customers, Experian Data Quality has been a win-win for everybody."

The Experian Data Quality address verification software has been implemented in the company’s U.S.-based call center. Staff members will be able to ensure contact information is accurate at the time of entry while reducing data collection time and rework associated with bad addresses.

"With the growing percentage of products shipped directly to customers, data quality plays an ever-growing role in customer satisfaction," said David Northridge, VP of client retention, Experian Data Quality. "As retailers and suppliers look to improve the quality of their customer information, they will not only be able to improve operational practices, but also ensure accurate information for analytics and consumer insight."

Experian Data Quality is a leading provider of data quality software and services to organizations of all sizes.

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Leadership change at Sheetz

BY CSA STAFF

Altoona, Pa. — David Woodley, VP of sales and marketing for convenience store chain Sheetz, has moved into the executive VP spot vacated by Louie Sheetz.

Woodley has led the Sheetz sales and marketing department since 2005. The transition, effective January 1, as another part of the company’s planned leadership changes. Louie announced his retirement shortly after it was made public that Joe S. Sheetz would become president and CEO as Stan Sheetz took the title of chairman of the board.

Woodley started his career with Sheetz in 1983 as a part-time 3rd shift salesperson, working his way into management becoming a store manager, training manager, district manager and director of regional operations. Woodley has played a significant role in the creation of key foodservice programs.

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