Report: 60% of Millennials will share personal info with brands
Chicago – Sixty percent of Millennials would be willing to provide details about their personal preferences and habits to marketers, whereas Baby Boomers are much more protective of their personal information. According to a new study from Mintel, even for the most private of information, at least 30% of Millennials who claimed they would not provide it said they would do so after receiving an incentive offer (i.e., a $10-off coupon toward their next purchase), whereas for Baby Boomers only 13% could be swayed by these same type of incentives.
Delving deeper into this generation gap, Mintel finds that for more tech-skewing information such as cell numbers and social media profiles, Millennials are much more likely to share this with companies than Baby Boomers (30% compared to 14% and 27% compared to 10%, respectively). Yet for something a little more old-fashioned, like a mailing address, the trend is reversed, with 40% of Boomers offering up this info compared to 38% of Millennials. Credit scores are the most private information across the board, with only 17% of Millennials and 8% of Baby Boomers willing to provide that information.
"What this shows is that the younger generation, who grew up in the Information Age, is clearly more comfortable with sharing those types of personal information and are far less skeptical than their parents," said Fiona O’Donnell, category manager, retail, multicultural, lifestyles and leisure. "Millennials are predisposed to share their personal habits and contact information with marketers, but they do so only when the perceived benefits outweigh the risks. Given that their generation accounts for nearly a quarter of the population, the implications for businesses are tremendous, because as Millennials go, so goes the U.S. economy."
Family Dollar partners with EPA Energy Star
Matthews, N.C. — Family Dollar Stores Inc. has joined EPA’s Energy Star program as an Energy Star partner. Through its voluntary partnership with the U.S. Environmental Protection Agency’s Energy Star Program, Family Dollar will work to improve energy efficiency and sustainability and reduce greenhouse gas emissions through a strategic, corporate energy management program that will help preserve the environment for future generations.
Family Dollar uses Energy Star’s Portfolio Manager to benchmark the energy use intensity of its stores, distribution centers, and store support center. To date, more than 5,500 of its sites have been benchmarked in Portfolio Manager with more than 7,700 sites registered, making Family Dollar one of the largest user of the tool.
In partnership with Energy Star, Family Dollar is:
• Measuring and tracking the energy performance of the organization’s facilities (where possible) by using tools offered through Energy Star;
• Developing and implementing a plan consistent with the Energy Star Energy Management Guidelines to achieve energy savings;
• Highlighting its achievements with recognition offered through Energy Star.
"Family Dollar is pleased to become an Energy Star partner,” said Colin McGinnis, senior VP, store operations support, store development and procurement. "Through this partnership, we will demonstrate our commitment to environmental stewardship and lower our energy costs by improving the energy efficiency of the buildings we operate.”
Bi-Lo mixes it up in Ga.
Bi-Lo Holdings, parent company of the Bi-Lo and Winn-Dixie supermarket chains, plans to convert seven existing Harveys stores to Winn-Dixie stores and three existing Winn-Dixie stores to Harveys stores.
The stores are part of the pending acquisition of 134 operating stores from Delhaize Group.
“We carefully evaluated the market areas around each store and made conversion decisions that we believe will work best for customers,” said R. Randall Onstead, president and CEO of Bi-Lo Holdings. “Customers will not see any change to the level of quality they have come to expect from either banner.”
The following Harveys stores will convert to Winn-Dixie stores:
- Store No. 2312 located at 341 Venture Drive in Brunswick, Ga.
- Store No. 2315 located at 5711 Altama Avenue in Brunswick, Ga.
- Store No. 2397 located at 284 Hyde Park Commons in Brunswick, Ga.
- Store No. 2393 located at 2714 Osborne Road in Saint Marys, Ga.
- Store No. 2309 located at 2111 Bemiss Road in Valdosta, Ga.
- Store No. 2310 located at 4036 Bemiss Road in Valdosta, Ga.
- Store No. 2388 located at 1715 Norman Drive in Valdosta, Ga.
The following Winn-Dixie stores will convert to Harveys stores:
- Store No. 545 located at 1208 Crawford St. in Americus, Ga.
- Store No. 22 located at 2800 Old Dawson Rd. in Albany, Ga.
- Store No. 110 located at 1553 US 19 South in Leesburg, Ga.
Bi-Lo Holdings said that it intends to retain all store-level employees in good standing and that it will announce schedules and timelines for store conversions at a later date.
Last month Bi-Lo Holdings received approval from the Federal Trade Commission to acquire the Sweetbay, Harveys and Reid’s supermarket chains from Delhaize Group pending the divestiture of 12 stores by Bi-Lo Holdings and Delhaize Group retaining two stores and converting them to the Food Lion banner.