Report: Burger King to overhaul 12,000 locations worldwide
New York City Burger King Corp. plans to update its restaurants to a hipper, more contemporary look, the Associated Press reported.
As part of a plan to be revealed Wednesday in Amsterdam, the chain will announce an ambitious program to redo 12,000 locations worldwide. The new interiors will be sleek and modern, with rotating red flame chandeliers, digital TV-screen menus and industrial-inspired corrugated metal and brick walls.
“I’d call it more contemporary, edgy, futuristic,” chairman and CEO John Chidsey told The Associated Press. “It feels so much more like an upscale restaurant.”
The new look is expected to cost franchisees, who operate 90% of Burger King’s locations, between $300,000 to $600,000 per restaurant, the report said.
The company said the new design, which is referred to in-house as “20/20,” is already in place at about 60 locations around the world. Burger King expects about 75 more redesigned restaurants to be open by the end of next year.
Burger King franchise owners are contractually required to update their restaurants after a set period of time, and executives said the redesign will be the primary option for future upgrades. All new restaurants will be built using the plan, according to the Associated Press.
So far, remodeled restaurants have seen sales climb about 12% to 15% while restaurants that are torn down and completely rebuilt at the same location have seen sales climb by as much as 30%, Chidsey said in the report.
Report: DVDs not winning for Walmart
BENTONVILLE, Ark. As part of its effort to streamline the in-store experience, Walmart reportedly will no longer use display cases to promote the latest movies.
The Wall Street Journal reported that Walmart is changing its DVD selling strategy to correspond with its Project Impact initiative that focuses on giving more shelf space to top-performing categories and less to those that are slacking. In addition, the article noted that the company is looking to cut back on aisle clutter in order to attract a higher-end consumer.
Walmart, along with other retailers have been adding DVD rental kiosks near store entrances.
It appears from the report that DVDs are falling in the wrong end of Walmart’s “Win. Play. Show.” strategy.
From Project Runway to Macy’s
Project Runway designer Irina Shabayeva has won the opportunity to design a holiday dress for Macy’s INC International Concepts brand.
Part of Macy’s participation in Project Runway Season 6 was to create a challenge that would be judged by Martine Reardon, EVP Macy’s Inc. “It is tremendous to see what these young and talented designers can do in a very short time and with such imagination. Irina’s fresh take on fashion is the ideal fit for our INC brand,” said Reardon. “Our customer will love her ultra-feminine aesthetic.”
Shabayeva’s rayon matte jersey dress with butterfly embellishments will be available in sizes small through x-large, retailing for $139.00. Irina along with her model Katie Sticksel will be featured modeling the dress on macys.com.