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Report: Burger King plans mobile payment app

BY Dan Berthiaume

Miami – Burger King Worldwide Inc. is reportedly planning to introduce a mobile payment app. According to the Wall Street Journal, Burger King will launch the smartphone app in select markets starting in April 2014 and will offer it in all 7,000 U.S. stores within a few months of initial rollout.

The app was reportedly developed by Tillster Inc. and will provide coupons and nutritional information as well as allow customers to pay for purchases via a digital stored value card. Burger King reportedly may add functionality for advance ordering and pickup at a later time.

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Wal-Mart to offer spring ‘Black Friday’ sale on outdoor items

BY Dan Berthiaume

Bentonville, Ark. – Wal-Mart is offering its largest outdoor living, lawn and garden event of the year, featuring Black Friday-like prices. Starting at 8 a.m. on March 21, through March 29, Walmart’s Spring Savings Event will offer its lowest prices of the season on more than 60 outdoor essentials.

Wal-Mart’s Spring Savings Event will include $1.97 per bag red, black or brown mulch as well as brand-name lawn mowers and grills for less.

“Nobody does Black Friday better than Wal-Mart, and we’re bringing that same philosophy to our new outdoor living, lawn and garden event by offering incredibly low prices on the products our customers are looking for,” said Michelle Gloeckler, senior VP of home, Wal-Mart U.S. “Given the extreme winter many of our customers experienced, we know they are preparing to restore their gardens and outdoor living spaces. This event will help them save money while they transition into the new season.”

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Lands’ End kicks off omni-channel campaign

BY Dan Berthiaume

Dodgeville, Wis. – Lands’ End is introducing the Lands’ End "How to Spring" campaign. The print and online advertising campaign includes a "How to Spring" sweepstakes, offering people the chance to win a $1,000 spring shopping spree.

Consumers can play the instant win game at the Lands’ End website or Facebook page from March 20 – April 20, 2014, for a chance to win a prize every day, plus a chance to win a $1,000 Lands’ End shopping spree. They enter their email address or connect with Facebook to get started. Then, they select their favorite pre-populated outfit and press the "spin" button. If the outfit on all three tumblers matches the outfit that the user curated, they instantly win a $1,000, $50 or $25 gift card.

Advertising and branding agency, AR New York, partnered with Lands’ End to conceptualize the campaign.

“Our spring collection is fresh, modern and relevant and is bursting with new styles that were created in the spirit of the Lands’ End customer’s busy lifestyle," said Edgar Huber, CEO and president of Lands’ End. "Whether it is our floral ponte dress, no iron pinpoint shirt, Drifter™ sweater or swim tee, all these versatile items can be mixed and matched to perfectly fit any moment of the day."

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