OPERATIONS

Report: Casual Male store nameplate to disappear over time

BY Marianne Wilson

New York — Casual Male is shifting its focus to its Destination XL (DXL) format. By the end of 2015, the company expects to have closed all 400 Casual Male stores and have 225 to 250 DXL units, according to Women’s Wear Daily.

The DXL stores feature a wide array of merchandise, including both private label and name brands, and price points that range from the lower-end to the more upscale. By the end of 2012, the company expects to have 51 DXL stores in operation, the report said.

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OPERATIONS

Neiman Marcus names human resource chief

BY Staff Writer

Dallas — Neiman Marcus Group said Tuesday it has named Joseph Weber as senior VP and chief human resources officer, effective Sept. 4.

Weber joins the retailer from Bank of America Corp., where he was most recently head of human resources EMEA, Latin America and Canada.

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OPERATIONS

Nine West launches YouTube network to leverage social media

BY Staff Writer

New York — The Jones Group said Tuesday that its Nine West banner has launched a new YouTube network called Channel 9 that will feature premium programming and user-generated content.

"What we are creating goes far beyond providing branded content," said Richard Dickson, Jones Group president and CEO. "Channel 9 is a new and innovative first-to-market portal for the footwear and fashion obsessed that will bring brand adjacent content and entertainment to viewers.”

Channel 9 is accessible via Nine West’s YouTube, Facebook, Twitter and Tumblr pages. It will be produced by Hollywood production company Hud:sun Media, responsible for Bravo series “Pregnant in Heels."

Jones Group said the new channel will be promoted through marketing initiatives that include taxi cab advertising and messaging on digital panels near subway entrances in New York City, as well as via national media buys and partnerships with fashion websites.

Channel 9 will be produced by Hud:sun Media. The production company’s credits include several reality television shows, and also digital content.

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