Report: Companies increasing budgets for mobile marketing
New York — The majority of companies will be increasing their budget for mobile marketing over the coming year, according to research published by Econsultancy and BuyDesire. Seven out of every 10 companies have stated that they will spend more on mobile marketing in the next 12 months, as they seek to keep up with the mobile revolution.
The research showed that only a minority of companies currently use mobile channels or technologies, but many intend to incorporate more of these into their marketing activities. “The Mobile Marketing and Commerce Report,” published by Econsultancy in association with BuyDesire, is based on a July–August survey of more than 500 in-house and agency marketers.
The research shows that nearly a third of responding companies (29%) will use tablet-specific sites for the first time in the next year, with significant increases in the proportion of companies using location-based marketing and mobile commerce (22% and 20% respectively).
“The research makes it clear we are at a tipping point with regards to mobile marketing and m-commerce,” said Bola Awoniyi, research analyst at Econsultancy. “More companies that have been treading water with mobile technology will be taking the plunge in the near future.”
Part of the research looks specifically at the retail sector. Despite two-thirds (67%) of retailers acknowledging that the number of customers using smartphones in-store is increasing, most seem oblivious to the threat of showrooming. And just 11% see mobile-based showrooming as a threat to revenue.
“The use of mobile devices in-store doesn’t have to be a threat to retailers,” Awoniyi added. “However, those that make mobile part of their in-store customer experience stand the best chance of stopping customers from searching elsewhere on their mobile devices.”
Coach Q1 profits down on weak U.S. sales
New York — Coach reported a decline in first-quarter profit amid declining North America sales. The company had net income of $217.88 million, down from $221.38 million in the previous year.
Net sales for the quarter fell 1% to $1.15 billion from $1.16 billion a year ago, below analysts’ estimate of $1.19 billion.
In North America, total sales fell 1% to $778 million, and same-store sales were down 6.8%. International sales edged down to $365 million. On a constant currency basis, International sales rose about 9% from the prior year.
“Beginning now and throughout the holiday season, consumers will see a fuller expression of the Coach brand, with the arrival of a limited edition capsule collection across all product categories,” said Coach president and chief commercial officer Victor Luis, who, in a previously announced change, will assume the CEO role from Lew Frankfort in January.
Luis said that the company will soon unveil a new store concept in New York and Southern California. “Our intent is to drive brand relevance and increase Coach’s resonance with our consumers,” Luis said.
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ComScore: Back-to-school boosts retail site traffic in September
Reston, Va. – The start of the annual school year drove U.S. consumer traffic at retail sites in September. According to comScore MediaMetrix data, retail computer software sites were the third-most-visited website category in September 2013 with about 64.3 million unique U.S. visitors, up 12% from 57.3 million the prior month.
In addition, flower/gift/greeting retail sites ranked seventh with 18.1 million unique U.S. visitors, up 9% from 16.7 million in August. Computer hardware retail sites ranked with about 67.2 million unique U.S. visitors, an 8% increase from 62 million the previous month.
Retail sites that ranked on the 50 most-visited sites among U.S. consumers during September included Amazon sites (No. 6 with 110.8 million unique U.S. visitors) and eBay (No. 13 with 69 million unique U.S. visitors).
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