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Report: Consumers go digital

BY Staff Writer

Marlborough, Mass. – According to the latest edition of the seasonal “The Why Behind the Buy” report from Acosta Sales & Marketing, consumers are increasing their usage of every digital tool except for email in their shopping activities. Concurrently, consumers are using traditional tools such as coupons and store flyers less frequently.

Specific results include:

  • 36% of consumers regularly use the Internet as a planning tool for shopping activities.
  • 33% of consumers use traditional coupons, down from 39% in 2012.
  • 70% of consumers regularly engage with retailers and brands on Facebook.
  • Almost half of consumers visit retailer and brand pages on Facebook, primarily to gain access to coupons and special offers.
  • 28% of consumers regularly print online coupons from manufacturers’ Web site, up from 24% in 2012.
  • 21% of consumers regularly sign up to receive online information about retailers, up from 17% in 2012.
  • 19% of consumers regularly sign up to participate in online games and contests run by retailers, up from 15% in 2012.
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ABC Fine Wines & Spirits, Ocala, Fla.

BY CSA STAFF
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ABC Fine Wine & Spirits is showing off a new, modern store concept in Ocala, Fla. The contemporary design reflects the retailer’s evolution from the corner liquor store and bar to a 150-plus-store purveyor of fine wine and spirits. It’s also more in sync with the brand’s shifting customer base, which has grown more upscale and increased from 30% to 55% female.

The store is separated into four departments that can be seen upon entry. Interior architectural features call out cigars, fine wines and the wine vault. The overall environment was streamlined by displaying fewer but more effective signs, creating hierarchy with the space and identifying department through color, graphics, merchandising and floor finish. Each department is identified clearly and simply with individual slab-serif letters.

“The new system is simple, clean, and categorized to direct, inform, and educate the customer said Juan Romero, president and CEO of api(+), Tampa, Fla., which designed the store. “It’s aesthetically appealing and has facilitated the shift in customer demographic to a more upscale base.”

Design: api(+), Tampa, Fla.


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Saban launches e-commerce sites for two brands

BY CSA STAFF

LOS ANGELES — Saban Brands has launched two new e-commerce sites for its Power Rangers and Paul Frank brands, featuring products spanning all categories from toys and apparel to accessories and collectables.

The online stores are currently in beta. The websites pull merchandise from each brand’s online retailers and curate it in one location. When fans browse the product on the Power Rangers and Paul Frank Shop websites and are ready to purchase an item, they are then connected to Saban’s various retail partners’ websites to purchase the product directly.

"Our new e-commerce sites provide Power Rangers and Paul Frank fans with easy access to browse all of our hottest products in one place," said Elie Dekel, president of Saban Brands. "From there, shoppers have the ability to choose from which of our online retail partners they purchase their items. We’re pleased to offer this streamlined online shopping experience for fans."

The Power Rangers and Paul Frank brands are merchandised through extensive licensing programs, with Saban partnering with hundreds of licensees globally.

Formed in 2010 as an affiliate of Saban Capital Group, Saban Brands was established to acquire and develop a portfolio of properties and grow consumer brands through content, media and marketing. SB applies a global omnichannel management approach to enhancing and extending its brands in markets worldwide and to consumers of all ages. SB’s portfolio of properties currently includes Power Rangers, Paul Frank, Vortexx, Zui.com, The Playforge, Julius Jr., Digimon Fusion and Popples.

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