MARKETING/SOCIAL MEDIA

Report: Consumers spend $21 billion on video games

BY Dan Berthiaume

Washington, D.C. – U.S. consumers spent more than $21 billion on video game content, hardware and accessories in 2013. According to a new report from the Entertainment Software Association (ESA), the trade association representing the U.S. video game industry, called “2014 Essential Facts about the Computer and Video Game Industry,” 181.3 million Americans play video games.

Other findings from the report include:

• 51% of U.S. households own a game console, and those that do own an average of two;

• The average game player is 31 years old, and 39% of game players – the largest age segment – are 36 or older;

• 44% of gamers play on smartphones, and 33% play on wireless devices; and

• Casual and social game play on mobile devices and online increased in popularity by 55% from 2012 to 2013.

“Parents across America recognize the widespread benefits of video games, including education, mental stimulation, and the bonding opportunities they create for families,” said Michael D. Gallagher, president and CEO of ESA. “Video games are a favorite pastime enjoyed by men and women of all ages, and millions worldwide who share their game play experiences with friends and family.”

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OPERATIONS

Mitchells aids customer engagement with ThoughtWorks

BY Dan Berthiaume

Westport, Conn. – Luxury retailer Mitchells Family of Stores has selected ThoughtWorks to create the next generation of customer engagement experiences. ThoughtWorks delivered a customized technology platform that enables digital collaboration and interaction between the sales associates and their customers.

Mitchells’ sales associates can now curate individual product recommendations with personalized communications for their customers, increasing overall store traffic. This online platform leverages key product attributes (i.e. price, designer, size, etc.) and shopper history to give customers exactly what they want.

ThoughtWorks also designed product prototypes for Mitchells executives to review on a weekly basis — allowing them to make real-time strategic decisions based on changing business needs and direction. Mitchells plans to continue its collaboration with ThoughtWorks to enhance the customer experience.

"ThoughtWorks is helping us to re-imagine the customer experience in a high-touch, curated environment, through the use of technology,” said Russ Mitchell, co-president of Mitchells. “I am astonished that in eight weeks we had a functioning product adding value to our business."

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OPERATIONS

Report: China fastest-growing POS market in Asia

BY Dan Berthiaume

Franklin, Tenn. – China was the fastest-growing country in Asia during 2013 in terms of new POS terminal installed. According to a new report from IHL Group, “Asia/Pacific POS Terminal Study,” China had 12% year-over-year growth in year-over-year POS terminal installations.

The Asia/Pacific region as a whole experienced 6.5% POS terminal growth. Other findings include that uncertainty about foreign ownership of retailers slowed POS growth in India to 8% and that Vietnam was the newest hot market for new POS devices.

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A.Mishra says:
Apr-05-2016 09:10 am

Need info on Retail POS in Asia
Need info on Retail POS in Asia

A.Mishra says:
Apr-05-2016 09:10 am

Need info on Retail POS in Asia

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