MARKETING/SOCIAL MEDIA

Report: Costco seeks younger customers

BY Dan Berthiaume

Issaquah, Wash. – Costco Wholesale Corp. is reportedly attempting to draw in younger customers. According to The Seattle Times, after recently missing quarterly earnings estimates, Costco is taking active steps to attract a younger shopper demographic.

These steps include piloting a same-day delivery service with Google in San Francisco, building up its social and online efforts, and increasing its offerings of organic products such as kale.

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News

Aldi modernizes with SAP

BY Dan Berthiaume

Essen, Germany – German supermarket chain Aldi Nord has selected the SAP for Retail solution portfolio to support its dynamic growth and modernize its retailing. The standard enterprise resource planning (ERP) solution will replace the company’s previous in-house system and will be used to manage retail processes at all company locations, from orders and warehouse management to store deliveries.

Aldi Nord also aims to achieve greater transparency in its goods transactions through use of the solution. SAP for Retail is designed to increase transparency in flows of goods and finances all the way from the vendor to the customer. This will enable Aldi Nord and its stores to achieve a number of long-term benefits. In particular, the company will need less time to provide its regional subsidiaries with extensive business reports.

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REAL ESTATE

Domino’s plans Paraguay expansion

BY Dan Berthiaume

Ann Arbor, Mich. – Domino’s Pizza is opening its first store in Paraguay. Grupo Vierci, master franchisee for Domino’s Pizza Paraguay, plans to open three new stores in the Asuncion area of the country by the end of May 2014.

"Establishing ourselves in Paraguay, and the city of Asuncion, provides an excellent opportunity for our brand to continue its global momentum," said Ritch Allison, Domino’s Pizza executive VP of international. "With a terrific, proven master franchisee like Grupo Vierci, we are confident that Domino’s will be able to establish itself as the pizza delivery brand of choice for Paraguay."

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