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Report: Dec. in-store holiday sales up from 2012

BY Dan Berthiaume

San Francisco — In-store holiday sales during December 2013 are expected to come out ahead of in-store holiday sales during the same month in the previous year. Retail analytics provider Euclid analyzed nearly 25 million domestic shopping sessions during December, revealing that shopper traffic and window conversion improved as heavy promotions kept holiday shoppers coming.

Euclid analysis shows that traffic in December increased 4% compared to the previous month and 8.6% compared to the same month last year. Shopping visits continued to grow in December despite headwinds from weather in certain parts of the country, driven by a heavily promotional season. Despite a sluggish start to the month, shoppers left a lot of holiday shopping for the week before Christmas, and traffic picked up significantly. Traffic remained robust after the holiday, as shoppers looked to take advantage of inventory-driven discounts.

Window conversion in December, defined as the number of shoppers who enter a store as a percentage of the total foot traffic, rose to 8.9% from 7.5% the prior year and 8.8% in November 2013.The percentage of shoppers who entered a store but left within five minutes ("bounce rate") was 10.3% in December 2013, up from 9.9% in December 2012, but an improvement from the year’s high of 11.7% in November.

Shopping session duration, defined as the mean time from store entry to store exit, was 22.2 minutes in December, a decline from 22.5 minutes year-over-year, but the longest average duration measured since August 2013. Depressed average shopping durations were seen during the first half of the month, but this trend reversed itself as shoppers crammed a significant portion of their holiday shopping into the week before Christmas and became much more intent upon reaching a purchase.

In December, active repeat customers, defined as individuals returning to a store location more than once in 30 days, totaled 12.4% of total visits measured, up 0.5 percentage points from the previous month, but slightly less than the 12.9% seen in December 2012. Consumers were forced to make more trips to the store to accomplish their shopping in a shortened holiday period, resulting in the highest active repeat ratio since June 2013.

The best day of the month was “Super Saturday,” Dec. 21, with the month’s highest traffic and exceptional average duration as shoppers were very engaged in-store and intent on finishing holiday shopping. The worst day of the month was Monday, Dec. 2, which suffered from the lull following Black Friday. The day saw low window conversion and very high bounce rates as shoppers were waiting for new deals to materialize closer to Christmas.

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T.Guerra says:
Jan-06-2014 04:14 pm

Which Retail Sectors were included in your 8.6% traffic number. Does this number include information from department stores, discounters, drug/convenience stores, home stores, restaurants, specialty stores, and supermarkets???

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GE leverages four-legged mascot to entice Millennials

BY CSA STAFF

GE has launched a sweepstakes featuring its Dalmatian mascot, Artie, giving participants a chance to win a GE Artistry Series suite. The sweepstakes, which ends Tuesday, Jan. 7, is hosted on the manufacturer’s website and is designed to introduce Millennials to the brand.

Participants in the Search for Artie sweepstakes visit the GE Appliances website and try to find Artie on select Web pages. They can also answer a multiple-choice question to be entered for a chance to win a $250 gift card as well as a grand prize of a GE Artistry Series appliance suite and $5,000 cash. The suite includes a refrigerator, range, dish washer and over-the-range microwave.

The GE Artistry Series was created by Tomas DeLuna, a 27-year-old GE industrial designer who, according to the company, focused on appliance touchpoints that matter to Millennials, in areas where consumers interact most with the product.

There are three different ways to participate and receive entries into the sweepstakes. Each day, you have a choice of either:

Click here for details on how to participate and hints about where to find Artie on the site.

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Former Walmart exec joins Indian retailer

BY CSA STAFF

Raj Jain, the former head of a joint venture between Walmart and Bharti Enterprises, has joined Bharti Retail as CEO.

Jain spent six years with the joint venture, Bharti Walmart, most recently serving as president of Walmart India. He left the joint venture in June 2013, four months before Walmart and Bharti announced they would independently pursue retail opportunities in India.

Joining Jain at Bharti Retail is his former joint venture colleague Panka Madan who will serve as CFO. Madan also served as CFO of Bharti Walmart but left the joint venture in 2012.

“Bharti is committed to building a world-class retail venture and we are delighted to have Raj and Pankaj on board. I am confident that their rich experience and insights into the retail business will add immense value to company’s growth plans,” said Rajan Bharti Mittal, vice chairman and managing director of Bharti Enterprises.

Walmart has not abandoned India, but in October it bought out its joint venture partner and now independently operates the Best Price Modern Wholesale stores it had previously developed in conjunction with Bharti.

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