News

Report: E-tailers’ 2013 top priority is site optimization

BY Katherine Boccaccio

New York — A report released Monday at Retail’s BIG Show in New York City by Shop.org and Forrester Research found that as shoppers become increasingly connected, online retailers in 2013 will get back to basics, focusing on strategies and tactics to improve the customer experience and increase web conversion and loyalty across all devices.

According to the 2013 State of Retailing Online survey, more than half (51%) of retailers surveyed say their top priority for 2013 is site optimization, including checkout optimization, alternative payments, user experience, testing, and product detail page enhancements.

“Retailers have responded to rapidly evolving customer use of mobile devices, dedicating much of the past 12 to 18 months to developing and testing rich mobile offerings for both customers and store associates,” said Shop.org executive director Vicki Cantrell. “While direct mobile commerce is still small, mobile services are now an established and significant part of the shopping experience. Retailers this year are smartly investing to create a holistic customer experience across stores, desktop, and mobile to improve conversion rates, grow crucial repeat customer business, and even capture their share of customer demand from international markets.”

Additionally, 43% of retailers surveyed note that mobile and tablets are among their top three priorities for 2013. These companies plan to invest in new or improved mobile apps and mobile-optimized sites, analytics, and traffic and conversion growth. Among other customer experience investments this year, more than one-quarter (27%) of retailers surveyed plan to prioritize site redesign, including overhauling the “look and feel” and implementing responsive design changes.

Overall, online retail remains healthy. According to the survey, more than half (58%) of those surveyed say their conversion rates in 2012 grew over 2011, and many companies say their cart abandonment rate was either stable or even down compared to 2011. And while respondents are split regarding mobile’s impact on conversion rates, the study shows a net positive impact: 36% of retailers surveyed say that mobile sales and traffic have helped their company’s overall web conversion rate, while 29% have felt a negative impact.

With fewer new shoppers to attract these days, online retailers have fewer opportunities for new customer acquisitions, so they are more focused on retaining and driving value for existing shoppers. According to the survey, more than half (53%) say they have been able to increase the average order value for repeat customers over the past year, and another half (52%) of those surveyed have seen an increase in their repeat customer rate.

keyboard_arrow_downCOMMENTS

Leave a Reply

A.Ahmad says:
May-17-2013 04:57 pm

Great Post
I love this post because this post have cleared many concept of mine regarding shopping.Online Shoping now a days is great. Get and promote your business in better way.

I love this post because this post have cleared many concept of mine regarding shopping.Online Shoping now a days is great. Get and promote your business in better way.

chatrandom
With fewer new shoppers to attract these days, online retailers have fewer opportunities for new customer acquisitions, so they are more focused on retaining and driving value for existing shoppers.
chatrandom

P.Lopez says:
Apr-10-2013 07:34 pm

With fewer new shoppers to attract these days, online retailers have fewer opportunities for new customer acquisitions, so they are more focused on retaining and driving value for existing shoppers. chatrandom

E.Bortzfield says:
Jan-15-2013 02:28 pm

eCommerce Optimization
This is an amazing post. We are ecstatic that the importance eCommerce optimization is being recognized, as well as that the overall value of increasing revenue. At HiConversion we specialize in full funnel eCommerce site optimization with real-time multivariate modeling. Please take a quick look at our technology here: http://bit.ly/102yp34 Please feel free to contact us anytime at www.hiconversion.com Once again, thank you for this post. Enjoy- HiConversion

E.Bortzfield says:
Jan-15-2013 02:28 pm

This is an amazing post. We are ecstatic that the importance eCommerce optimization is being recognized, as well as that the overall value of increasing revenue. At HiConversion we specialize in full funnel eCommerce site optimization with real-time multivariate modeling. Please take a quick look at our technology here: http://bit.ly/102yp34 Please feel free to contact us anytime at www.hiconversion.com Once again, thank you for this post. Enjoy- HiConversion

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...
OPERATIONS

Survey: Shoppers want improved mobile grocery shopping

BY Katherine Boccaccio

New York — Aldata, part of Symphony EYC, announced Monday its second U.S. holiday shopping survey revealed that U.S. shoppers want to use their mobile phones to make shopping easier, more personalized, and to have more control over inventory, but that purchasing groceries with a mobile is still in its infancy.

Conducted by Vision Critical on behalf of Symphony EYC, the survey found that 54% of shoppers said that no lines and no waiting were the greatest benefits to shopping online for groceries.

Of those who did use their mobile phones to buy groceries online, 60% said that receiving personalized promotions on their favorite products would make shopping for groceries online easier while almost 73% said they wanted price comparison services available on their mobile phones. But an overwhelming 88.5% said that they had not yet used their mobile phone to actually buy groceries during the past 12 months.

When asked how they would like to influence the products that are stocked within their preferred grocery retailer, 85.9% would like to be able to request that a retailer carry or stock a product that they do not currently offer while 79.8% would like to be able to give their opinion on what they like/dislike about products. In fact, almost half said they would consider switching to a new grocery retailer if they could influence the products stocked.

As for grocery pick-up and delivery options, 68.7% said they preferred traditional store shopping for groceries with 40.2% wanting to order online with home delivery. When asked if they would also like to be able to order their groceries and select the relevant pick-up or delivery service through a mobile app, almost half said, “No.”

When asked how they felt about their grocery retailer knowing their shopping habits and using that information to provide products and services to fit their lifestyle, 62.2% responded that it was okay as long as their data was safe. Younger shoppers were more likely to want benefits from stores keeping their details while older shoppers were more distrustful.

A little over one third of respondents said that their friends’ Facebook likes and comments did not affect their shopping purchases at all, while almost a quarter said that they do not use Facebook. Also, it appears that the influence of Facebook diminishes with age.

“[The survey showed] there is an increasing demand to use online and mobile technologies to improve the grocery shopping experience,” said Allan Davies, CMO, Symphony EYC. “Shoppers want easier, more personalized, and more control over their choices and will make decisions on where they shop based on the level of these services.”

keyboard_arrow_downCOMMENTS

Leave a Reply

S.Gacho says:
Mar-21-2013 07:40 am

sometime performance of a
sometime performance of a product or store can be measure by surveys or how many people come to your shop. - JustFab

S.Gacho says:
Mar-21-2013 07:40 am

sometime performance of a product or store can be measure by surveys or how many people come to your shop. - JustFab

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...
News

Loehmann’s selects MID Retail’s planning and allocation software

BY Katherine Boccaccio

New York — MID Retail Inc. announced Monday that discount fashion retailer Loehmann’s has selected its Advanced Merchandise Planning and Advanced Allocation software to forecast store-level demand, accurately generate buying plans, and intelligently manage the flow of merchandise to retail stores.

“MID Retail’s tight integration between the planning and allocation processes, as well as its ability to completely automate our allocation workflows, will make our headquarters personnel more productive and ensure our customers experience strong in-stock positions at all our stores,” said Josh Rosenfeld, SVP planning and allocation for Loehmann’s.

Because Loehmann’s buys merchandise opportunistically, its buying processes aren’t strictly tied to particular seasons, brands or styles, according to the company. Its merchants need to plan for a full line of apparel available across the categories and sizes its customers want to find in each individual store – without always knowing what specific merchandise will fulfill the customer needs. As Loehmann’s buyers are able to acquire the actual merchandise, the company must then intelligently allocate to its stores based on real-time customer demand.

After reviewing a number of different software options, Loehmann’s selected MID’s Advanced Merchandise Planning and Advanced Allocation software because of its ability to add value across all of Loehmann’s sophisticated forecasting, planning, and allocation processes.

keyboard_arrow_downCOMMENTS

Leave a Reply

S.Gacho says:
Mar-21-2013 07:50 am

retailing business is good if
retailing business is good if you are into bulking buying and bulking selling. the more you buy the higher discount you get. - JustFab

S.Gacho says:
Mar-21-2013 07:50 am

retailing business is good if you are into bulking buying and bulking selling. the more you buy the higher discount you get. - JustFab

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...