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Report: E-tailers’ 2013 top priority is site optimization

BY Katherine Boccaccio

New York — A report released Monday at Retail’s BIG Show in New York City by Shop.org and Forrester Research found that as shoppers become increasingly connected, online retailers in 2013 will get back to basics, focusing on strategies and tactics to improve the customer experience and increase web conversion and loyalty across all devices.

According to the 2013 State of Retailing Online survey, more than half (51%) of retailers surveyed say their top priority for 2013 is site optimization, including checkout optimization, alternative payments, user experience, testing, and product detail page enhancements.

“Retailers have responded to rapidly evolving customer use of mobile devices, dedicating much of the past 12 to 18 months to developing and testing rich mobile offerings for both customers and store associates,” said Shop.org executive director Vicki Cantrell. “While direct mobile commerce is still small, mobile services are now an established and significant part of the shopping experience. Retailers this year are smartly investing to create a holistic customer experience across stores, desktop, and mobile to improve conversion rates, grow crucial repeat customer business, and even capture their share of customer demand from international markets.”

Additionally, 43% of retailers surveyed note that mobile and tablets are among their top three priorities for 2013. These companies plan to invest in new or improved mobile apps and mobile-optimized sites, analytics, and traffic and conversion growth. Among other customer experience investments this year, more than one-quarter (27%) of retailers surveyed plan to prioritize site redesign, including overhauling the “look and feel” and implementing responsive design changes.

Overall, online retail remains healthy. According to the survey, more than half (58%) of those surveyed say their conversion rates in 2012 grew over 2011, and many companies say their cart abandonment rate was either stable or even down compared to 2011. And while respondents are split regarding mobile’s impact on conversion rates, the study shows a net positive impact: 36% of retailers surveyed say that mobile sales and traffic have helped their company’s overall web conversion rate, while 29% have felt a negative impact.

With fewer new shoppers to attract these days, online retailers have fewer opportunities for new customer acquisitions, so they are more focused on retaining and driving value for existing shoppers. According to the survey, more than half (53%) say they have been able to increase the average order value for repeat customers over the past year, and another half (52%) of those surveyed have seen an increase in their repeat customer rate.

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A.Ahmad says:
May-17-2013 04:57 pm

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A.Ahmad says:
May-17-2013 04:57 pm

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With fewer new shoppers to attract these days, online retailers have fewer opportunities for new customer acquisitions, so they are more focused on retaining and driving value for existing shoppers. chatrandom

P.Lopez says:
Apr-10-2013 07:34 pm

With fewer new shoppers to attract these days, online retailers have fewer opportunities for new customer acquisitions, so they are more focused on retaining and driving value for existing shoppers. chatrandom

E.Bortzfield says:
Jan-15-2013 02:28 pm

This is an amazing post. We are ecstatic that the importance eCommerce optimization is being recognized, as well as that the overall value of increasing revenue. At HiConversion we specialize in full funnel eCommerce site optimization with real-time multivariate modeling. Please take a quick look at our technology here: http://bit.ly/102yp34 Please feel free to contact us anytime at www.hiconversion.com Once again, thank you for this post. Enjoy- HiConversion

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Loehmann’s selects MID Retail’s planning and allocation software

BY Katherine Boccaccio

New York — MID Retail Inc. announced Monday that discount fashion retailer Loehmann’s has selected its Advanced Merchandise Planning and Advanced Allocation software to forecast store-level demand, accurately generate buying plans, and intelligently manage the flow of merchandise to retail stores.

“MID Retail’s tight integration between the planning and allocation processes, as well as its ability to completely automate our allocation workflows, will make our headquarters personnel more productive and ensure our customers experience strong in-stock positions at all our stores,” said Josh Rosenfeld, SVP planning and allocation for Loehmann’s.

Because Loehmann’s buys merchandise opportunistically, its buying processes aren’t strictly tied to particular seasons, brands or styles, according to the company. Its merchants need to plan for a full line of apparel available across the categories and sizes its customers want to find in each individual store – without always knowing what specific merchandise will fulfill the customer needs. As Loehmann’s buyers are able to acquire the actual merchandise, the company must then intelligently allocate to its stores based on real-time customer demand.

After reviewing a number of different software options, Loehmann’s selected MID’s Advanced Merchandise Planning and Advanced Allocation software because of its ability to add value across all of Loehmann’s sophisticated forecasting, planning, and allocation processes.

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S.Gacho says:
Mar-21-2013 07:50 am

retailing business is good if you are into bulking buying and bulking selling. the more you buy the higher discount you get. - JustFab

S.Gacho says:
Mar-21-2013 07:50 am

retailing business is good if you are into bulking buying and bulking selling. the more you buy the higher discount you get. - JustFab

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NRF ‘BIG Show’ gets underway

BY Marianne Wilson

New York — The National Retail Federation’s 102nd Annual Convention & Expo, also referred to as Retail’s BIG Show, opened on Sunday, with more than 27,000 attendees from more than 70 countries around the globe. The event, taking place at the Jacob Javits Convention Center in New York City, runs through Jan. 15.

The lineup of speakers for the show ranges from designer Donna Karan to Starbucks Coffee Co. founder and CEO Howard Schultz to Walmart U.S. CEO Bill Simon. On Monday, Former U.N. Secretary General Kofi Annan will deliver the keynote address, focusing on how retailers can contribute to world peace by helping nations build economic prosperity.

On Tuesday, Amazon’s founder and CEO Jeff Bezos will accept the NRF’s prestigious Gold Award, and Christine Day, CEO of Lululemon, will accept the International Retailer of the Year Award.

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P.Lopez says:
Apr-10-2013 01:33 pm

Secretary General Kofi Annan will deliver the keynote address, focusing on how retailers can contribute to world peace by helping nations build economic prosperity. chat random

P.Lopez says:
Apr-10-2013 01:33 pm

Secretary General Kofi Annan will deliver the keynote address, focusing on how retailers can contribute to world peace by helping nations build economic prosperity. chat random

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