MARKETING/SOCIAL MEDIA

Report: Facebook caters to hungry members

BY CSA STAFF

There’s a new Facebook service that users are sure to “like:” mobile food ordering.

Rolling out to select users, Facebook’s new “Order Food” option can be found on its navigation menu — both online and mobile app. The service aggregates all supported restaurants together on one page, making it easier for Facebook users to place orders with their favorite restaurants, according to TechCrunch.

Here’s how it works: After locating a colorful hamburger icon on desktop or a blue-and-white hamburger icon on the mobile app, Facebook users click on the image to see a list of restaurants. All entries include a featured photo, price range (indicated by dollar signs), star ratings, and type of cuisine. Listings also display whether delivery, pickup or both are available.

Similar to ordering directly from the restaurant’s Facebook Page, users click “Start Order” to begin the ordering process. After making a mobile payment, a confirmation screen appears and shoppers also receive an email confirming a time frame when the order will arrive or be ready for pickup, according to the report.

The service is supported by two delivery platforms. delivery.com is an online platform and suite of mobile apps that enables users place on-demand orders from local restaurants. The other, Slice, is an online app that connects users with their go-to pizzerias, the report detailed.

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Specialty beauty retailer thriving in bricks-and-mortar

BY Marianne Wilson

Someone forgot to tell Bluemercury about the slowdown in physical retail.

The beauty retailer, which was purchased by Macy’s in 2015, plans to open some 40 stores in 2017, according to a report by the Chicago Tribune, including six in Chicago. Currently, it has nearly 200 locations nationwide.

“I bet I could open 60 stores in Manhattan, 40 stores in Chicago, 50 in the greater Chicago area, and that's my intention. We don't see cannibalization, we see overall lift, Barry Beck, founder and COO, Bluemercury, told the Tribune.

In the report, Beck said he had never been “a technology guy.”

“For me it's about customer behavior. People are ultimately social beings. They love interacting and they love being connected to each other, and shopping is a social experience, so I don't think it's going to go away. It's just going to change,” he said.

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C-SUITE

Gymboree names retail veteran as CEO

BY By Marianne Wilson

Gymboree Corp. has tapped the former chief of Tilly’s executive as the children’s clothing retailer’s new CEO.

Gymboree announced the appointment of Daniel Griesemer as its new president and CEO, effective May 22, 2017. Griesemer joins the struggling children's wear chain after a five-year tenure leading Tilly's, an action sports-inspired teen apparel retailer where he served as president and CEO. He left Tilly’s in October. At Gymboree, Griesemer succeeds interim CEO Mark Weikel, who will continue as a member of the board.

"Dan's proven leadership in the specialty-store sector, combined with his operational and financial experience, make him an ideal person to lead Gymboree into the future as the team works to establish a sustainable capital structure and position the company for long-term success,” said Lew Klessel, a member of the board of directors, Gymboree, which operates 1,281 stores under several banners. “We would also like to thank Mark for his contributions as Interim CEO and to the search for a permanent leader for Gymboree."

Prior to Tilly's, Griesemer served as president and CEO at Coldwater Creek, a women's clothier, and held executive leadership positions at Gap Inc., GapKids and Gap Inc. International division. Griesemer began his career with Macy's Stores.

In January 2017, Gymboree CEO Mark Breitbard said he was stepping down from the retailer, which has struggling with slumping sales and is challenged with debt due in February 2018. In March, Breitbard was named president and CEO of another struggling retailer: Banana Republic.

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