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Report: Fresh & Easy energy consumption 32% below average

BY CSA STAFF

El Segundo, Calif. Fresh & Easy Neighborhood Market is experiencing energy usage that is 32% below the supermarket industry average for energy consumption per square foot, Progressive Grocer reported.

Fresh & Easy said it achieved recurring energy-related cost savings of more than $3 million dollars per year, according to sustainability software solution provider Verisae.

Fresh & Easy uses Verisae’s energy, environmental and asset management solutions in all locations to drive operational efficiencies adhere to regulatory compliance and lower its environmental impact.

“These results are very impressive, because the grocer’s percentage of refrigeration floor area per square foot is about 30% greater than most other supermarkets,” said Dr. Abtar Singh, VP energy for Verisae. “They’re able to maintain low energy consumption through constant monitoring and managing energy usage.”

Fresh & Easy’s innovative store designs, including upgraded lighting systems and energy-free glass doors, work with Verisae’s Sustainability Resource Planning platform to reduce the chain’s carbon footprint.

“We have designed our stores to be as energy efficient as possible, from LED lighting to prismatic insulated skylights. Using less energy in our stores is not only good for the environment, it also helps us lower our customers’ food bills,” said Steve Hagen, Fresh & Easy’s director of procurement, engineering and maintenance.

 

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REI launches first broadcast ads

BY CSA STAFF

SEATTLE Recreational Equipment Inc. announced that it is revealing its first two broadcast commercials in select cities from Nov. 30 through Dec. 24.

The commercials, created by BBDO Atlanta, are designed to complement REI’s seasonal marketing “Find Out” campaign. The commercials, entitled “Tree” and “Fine Dining,” portray the outdoors as a place to build community while demonstrating that outdoor recreation is an activity everyone can enjoy.

 

“Our new ads capture the co-op’s love of the outdoors and our desire to share that love with others. We hope viewers find them inviting, fun and authentic, and that they are motivated to spend more time in the outdoors,” said Tom Vogl, REI VP marketing. “Whether taking shelter from rain while hiking through an old growth forest or sharing sandwiches at a campsite while being awestruck by the stars above, we want viewers to be inspired to experience nature firsthand.”

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Maidenform names Coty CEO to board

BY CSA STAFF

ISELIN, N.J. Maidenform Brands announced that its board of directors has elected Bernd Beetz to the board. Beetz will also function as a member of the nominating and governance committee.

Since 2001, Beetz has served as the CEO of Coty Inc., a leading global beauty company with a portfolio of over 40 notable brands in 90 markets worldwide.

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