MARKETING/SOCIAL MEDIA

Report: GE Capital to enter loyalty program business

BY Staff Writer

New York — GE Capital and Kobie Marketing, a loyalty program service provider, will unveil a new product to help retailers establish and maintain loyalty programs that will create a unified profile for shoppers, according to a report by the New York Times.

The new product, expected to be announced this week, is reportedly called Integrated Multi-Tender Loyalty. With the new product, customers can sign up for a credit card that feeds into the program so retailers can devise reward programs. This means that shoppers can be monitored across any platform they may use, such as an app or Facebook, and their purchases can be integrated into their profile.

According to the report, GE Capital already works with 175,000 retailers on branded credit cards and views loyalty programs as a high growth area.

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MARKETING/SOCIAL MEDIA

Babies ‘R’ Us in partnership with TheBump.com

BY Marianne Wilson

Wayne, N.J. – Babies "R" Us announced that it has entered into a strategic partnership with TheBump.com, a leading pregnancy and parenting website that offers advice, ideas, resources and support to first-time parents as they navigate pregnancy.

Under the arrangement, Babies “R” Us’ registry will now be available to a new, expanded audience of moms-to-be who can create and share their registry directly from TheBump.com via its gift registry center.

In addition, the patented registry search tool on TheBump.com allows friends and family to easily find Babies "R" Us registrants’ lists and buy them a gift. The partnership will continue to evolve and develop over time.

"When a mom-to-be learns she is expecting, she is eager to obtain information and recommendations from trusted parenting resources. Time and again, millions of moms have turned to both Babies "R" Us and The Bump throughout their journey to motherhood," said Peter Reiner, senior VP, marketing, Toys "R" Us, U.S. "Through this partnership, we are pleased to extend the reach of our Babies "R" Us Registry even further, and allow parents convenient and efficient access to create, build and share their registries with their loved ones through a respected and reputable site."

The two brands will support the partnership with a comprehensive cross-promotional program, inclusive of digital advertising, signage, registry materials and via The Bump My Pregnancy Calendar mobile app and newsletters, among other avenues.

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Kohl’s implements Checkpoint’s RFID solutions in select departments

BY Marianne Wilson

New York — Checkpoint Systems announced that Kohl’s Department Stores has deployed Checkpoint’s RFID solutions across select departments in its stores.

“RFID will further enhance our customers’ shopping experience by providing improved operational visibility, enabling us to more efficiently identify items which need to be replenished on the sales floor,” said Ken Bonning, senior executive VP, Kohl’s Department Stores.

Kohl’s began piloting RFID in spring 2013 across 25 stores. The company’s RFID deployment is focused on a large number of strategic apparel departments including footwear, denim and men’s basics.

Kohl’s deployed Checkpoint’s merchandising visibility enterprise software centrally in Kohl’s data center, handheld RFID readers to perform regular in-store inventory counts, RFID printers and handheld readers for tagging at distribution centers and Checkpoint’s RFID tags and labels for initial store tagging, tagging at distribution centers and source tagging.

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