MARKETING/SOCIAL MEDIA

Report: Halloween sales to grow a slow 3%

BY Marianne Wilson

Los Angeles — Faced with an uncertain economic and political environment and the first government shutdown in nearly two decades, Americans are expected to tighten their holiday budgets this year, beginning with Halloween, according to market research firm IBISWorld. Total spending on the holiday is anticipated to grow only 3% to $7.63 billion in 2013, compared to a strong 17.8% increase in 2012.

In 2013, IBISWorld expects consumers to spend $2.76 billion on costumes, up 1.5% from 2012. By contrast, spending on costumes skyrocketed 29.5% in 2012, on the back of strong consumer sentiment. A little more than half (50.4%) of this category’s revenue will come from adult costumes, while 47.7% will be generated through the sale of children’s costumes and another 1.9% will come from pet costumes.

Candy, the second-largest expenditure category on Halloween; this year, is expected to total $2.25 billion, up 2.7% from 2012. The meager increase is a stark contrast from last year’s 12.3% jump in candy sales.

Although spending on decorations is also slowing, IBISWorld anticipates decorations to experience the strongest revenue growth this year, jumping 6.7% to $2.23 billion. Demand for the category remains strong.

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Family Dollar names Jason Reiser as senior VP/lead merchandiser

BY Michael Johnsen

Matthews, N.C. — Family Dollar has elevated Jason Reiser to the position of senior VP/lead merchandising officer at Family Dollar, according to an internal memo from company president and COO Mike Bloom.

"In this role, Jason will have executive responsibility for leading cohesive merchandising strategy and execution," Bloom wrote. "Jason has already made a positive impact since joining Family Dollar in July. In this new role, he will use his strong team leadership experience and his extensive discount retail background with Wal-Mart and Sam’s Club to drive our continued success."

Reiser will report to Bloom.

Additionally, to further evolve the company’s global sourcing capabilities, the global sourcing organization will align under the executive direction of Holly Shaskey-Platek. Jennifer Warner, VP global sourcing, will report to Shaskey-Platek.

Reiser came to Family Dollar in July from Sam’s Club, where he spent more than 17 years in a variety of roles, including, most recently, VP merchandising, health and family care. Reiser holds a Bachelor of Science degree from Northeastern University.

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Revel to offer PayPal as integrated service

BY Dan Berthiaume

San Francsico — iPad POS technology provider Revel Systems will offer PayPal’s mobile payment capabilities as an integrated service within the Revel POS solution.

PayPal’s mobile app, available for iOS and Android, is now directly connected with Revel Systems, allowing users to order ahead at any establishment using Revel’s iPad POS solution. Specific features of the new integration include mobile discovery of nearby businesses accepting PayPal, advance ordering, and PCI-compliant payment security.

“The Revel Systems and PayPal relationship will be very impactful for the point-of-sale industry as a whole,” said Lisa Falzone, CEO of Revel Systems. “PayPal is leading the trend of digital secure payments on the consumer level, and Revel is leading the way for the next generation of mPOS, creating a collaboration that is set to deliver a new experience to customers. For years people have been using PayPal to shop online, and the integration with Revel now brings the same convenience and security to brick and mortar retail and food establishments allowing consumers to pay on the go.”

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