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Report: Holiday online spending up 4%

BY CSA STAFF

New York City Holiday e-commerce spending for the first 43 days of the November –December 2009 holiday season totaled nearly $21 billion, marking a 4% increase versus the corresponding days last year, according to comScore.

The most recent week ending Dec. 13 reached $4.74 billion in spending, ranking as the heaviest online spending week on record. The previous high of $4.70 billion occurred during the week ending December 16, 2007.

This most recent week began with five consecutive strong online spending days surpassing $700 million, followed by a fairly upbeat weekend,” said comScore chairman Gian Fulgoni. “Six weeks into the online holiday shopping season and with a cumulative growth rate of 4%, we are tracking slightly above our forecast of a 3% growth rate versus year ago, which appears to be partially attributable to continued heavy promotional activity among retailers.”

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Kroger awards frequent shoppers with free minutes

BY CSA STAFF

CINCINNATI Kroger announced a first of its kind loyalty program that rewards frequent shoppers with free wireless service using the company’s own wireless phone service, branded i-wireless.

The free minutes rewards program enables customers to earn free airtime on their i-wireless phone, available exclusively at more than 2,200 Kroger stores nationwide, when they purchase groceries at the Kroger family of stores.

 

“The free minutes rewards program empowers customers to directly influence the amount they spend each month on their wireless service.  The more they shop at Kroger, the more they’ll save on their wireless bill,” said Paul McAleese, CEOof i-wireless.  “For loyal Kroger shoppers, free minutes enables i-wireless to deliver the best value in the marketplace today, making it an incredibly attractive option for the millions of shoppers that visit a Kroger store on a weekly basis.”

 

i-wireless customers that subscribe to a monthly rate plan or a pay-as-you-go plan will receive 20 free minutes of airtime for every $100 they spend in-store.  Customers are notified via text message of their reward in an immediate fashion, often receiving the message by the time they reach the parking lot following their shopping transaction.

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Former Wrigley CEO joins Whirlpool board

BY CSA STAFF

Benton Harbor, Mich. Whirlpool announced the appointment of William Perez, former president and CEO of Wm. Wrigley Jr. Co. to its board of directors.

Perez was president and CEO of Wrigley from 2006 to 2008, when it was acquired by Mars Inc.. From 2004 to 2006, he served as president and CEO of Nike.

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