FINANCE

Report: Hudson’s Bay planning IPO

BY Marianne Wilson

New York — Hudson’s Bay Co., owner of the Lord & Taylor and The Bay chains, plans to file for an initial public offering, according to The New York Times.

A listing, which is expected to be on the Toronto Stock Exchange, could come this fall, before the end of November, the report said, with as much as 20% of the company being sold to the public.

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Retalix acquires Cornell Mayo Associates

BY Marianne Wilson

Dallas — Retalix Ltd., a leading global provider of software and services for high-volume, high-complexity retailers, announced that it has acquired Cornell Mayo Associates, a leading provider of store systems serving top tier department stores and large specialty retailers.

Cornell Mayo, which is deployed in nearly 4,000 stores, primarily in North America, will become a Retalix business unit and Retalix’s center of excellence for the department store retail segment. Gene Cornell, its founder, will continue to lead the business, which will retain its name.

“This acquisition is yet another demonstration of Retalix’s strong focus on executing its strategy and is an additional milestone towards the realization of our long-term business goals,” says Shuky Sheffer, CEO of Retalix. “Retalix will benefit from Cornell Mayo’s deep domain expertise and long-standing relationships with top tier retailers, including such household names as Saks Fifth Avenue, Belk, Stage Stores and Barnes & Noble.”

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Hershey sweet on college hoops

BY CSA STAFF

The Hershey Company extended and expanded its NCAA Corporate Partner agreement through 2016.

The leading North American chocolate company said it extended its NCAA Corporate Partner agreement with CBS Sports and Turner Sports and signed a new sponsorship deal with IMG College that will give the company a larger presence within collegiate sports.

"This is an especially exciting time for Hershey as we not only extend our role as part of a prestigious group of NCAA partners, but also expand our presence within the collegiate realm through our partnership with IMG College," said Dan Vucovich, SVP and president, United States, The Hershey Company. "The devotion, loyalty and tremendous following fans have for their respective NCAA teams mirrors the passion and desire people have for our iconic Reese’s candy, making the NCAA, Turner Sports, CBS Sports and IMG ideal partners to collaborate with and successfully market our full line of products."

As part of the NCAA renewal with Turner Sports and CBS Sports, Hershey has access to marketing rights across all 89 NCAA championships, including continued title sponsorship for its Reese’s College All-Star Game during the NCAA Men’s Final Four Weekend, which will be broadcast on CBS and title sponsorship of Reese’s Final Four Friday. As the official candy partner of the NCAA, Hershey will also continue to designate its Reese’s Peanut Butter Cups as the NCAA’s Official Candy. Hershey will also support the partnership with integrated marketing programs, promotional campaigns, activation platforms, social and digital media and advertising across a variety of mediums at the national, regional and local levels.

Further expanding Hershey’s presence within the college sports landscape, the company’s new partner agreement with IMG College provides the Reese’s brand collective and individual rights at 49 universities across the country for all intercollegiate athletics, as well as designation as the "Official Candy" at each of the respective athletic programs. In addition, this new sponsorship grants the Reese’s brand with key media opportunities including radio advertising in school football radio broadcasts, promotional use of trademarks and logos and digital and social media rights.

"We are very excited to partner with Hershey over the next four years as it works to expand its presence in collegiate sports," said Roger VanDerSnick, chief sales and marketing officer with IMG College. "Tapping into IMG’s national collegiate platform, Hershey gains the flexibility to utilize each school’s intellectual property to create customized retail promotions in each market, which will help differentiate the brand and drive overall awareness."

With revenues of nearly $6 billion, Hershey offers confectionery products under more than 25 brand names, including Hershey’s, Reese’s, Hershey’s Kisses, Hershey’s Bliss, Hershey’s Special Dark, Kit Kat, Twizzlers, and Ice Breakers.

 

 

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