Report: J.C. Penney to add more promotions
New York — J.C. Penney appears to be relenting a bit on the strict non-promotional strategy launched by CEO Ron Johnson.
In a report on CNBC.com, Deutsche Bank analyst Charles Grom said the chain has added five "Best Price Friday" events to its calendar. The first took place the Friday of Memorial Day weekend, and another is scheduled for Black Friday in November. Others may occur at peak sales times, according to Grom.
"The additional Best Price Fridays equates to adding promotions and is a step away from the company’s three kinds of pricing strategy, suggesting that the company is willing to forgo its original thinking," Grom wrote, according to the report.
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Levi Strauss names president of global retail
New York — Levi Strauss & Co. promoted Joelle Mahler, senior VP of Americas Retail, to the new post of executive VP of the company, and president of global retail, effective immediately.
Mahler will be responsible for Levi’s retail operations worldwide, including company-owned, franchise and outlet stores, along with e-commerce.
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Sears launches online charity project
Hoffman Estates, Ill. — Sears Holdings Corp. said Wednesday it has launched a new online charity project designed to parlay customer opinions into charitable contributions.
The project, called “Love/Hate: Share Your Thoughts, Send Some Love,” allows customers to review a product in order to vote for one of four charities. The participating charities competing for the grand prize of $100,000 include the American Cancer Society, St. Jude Children’s Research Hospital, World Vision and World Wildlife Fund.
“Customer opinions are important to us at Sears. Good or bad, we want to encourage our online community to share their thoughts on our products,” said Adriana Llames, division VP social media marketing for Sears.
Through June 28, Sears customers will share opinions on Facebook at http://on.fb.me/LoveHateCharity, and every two weeks the retailer will make a contribution to one of the four charities, with the final grand prize charity receiving a $100,000 contribution that will be announced on Sears Holdings’ Shop Your Way social commerce site at Shopyourway.com.
The Sears Love/Hate project is down to the final three charities and which will be in the run-off for $100,000 is decided by public vote this Thursday. Vote now! http://budurl.com/searscharity American Cancer Society, St. Jude, and World Wildlife Fund need your vote before Thursday!