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Report: KKR withdraws from Jones Group bidding

BY Dan Berthiaume

New York – Private equity firm KKR & Co. LP has reportedly dropped out of the auction for Jones Group Inc. According to Reuters, KKR, in partnership with private equity group Sycamore Partners LLP, was the only entity trying to buy the entire Jones Group company.

Bidding continues on parts of Jones Group and the company is soliciting new bids. It is not clear whether Sycamore Group will continue to bid on part or all of Jones Group and KKR, Sycamore Group and Jones Group did not comment in the article.

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TiVo and dunnhumbyUSA offer richer insights

BY CSA STAFF

Consumer packaged goods companies are poised to gain a more robust offering of shopper insights from an expanded relationship between TiVo Research and Analytics and DunnhumbyUSA.

The two firms agreed to expand an existing relationship that combines TiVo’s set-top-box viewing data from 4.4 million households with dunnhumby’s grocery purchase information from 60 million households. The new exclusive arrangement is said to better serve CPG advertisers with co-operative ROI analytics delivery and the inclusion of over 90 additional CPG categories and dunnhumbyUSA’s shopper segments, including Hispanic shoppers, into TiVo’s advertising optimization platform known as Media TRAnalytics.

"Our legacy partnership with dunnhumbyUSA created an unmatched solution for naturally occurring, single-source TV viewing and grocery purchase data,” said Bob Meyers, president and COO of TiVo Research and Analytics (TRA). Now, by virtue of our strengthened alliance, we are able to offer our customers additional product categories and insightful price sensitivity and shopper lifestyle segments, such as ‘Splurge and Save,’ ‘Grab and Go’ and ‘Watching The Waistline’."

According to Stuart Aitken, CEO of dunnhumbyUSA, the expanded relationship with TRA is consistent with the company’s philosophy of putting the customer at the center of every decision.

“Together we enable our customers to make informed TV media buys that help drive sales and improve ROI,” Aiken said. “Today’s announcement with TRA symbolizes a continued confidence in our solution and is the result of a growing demand from the marketplace.”

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Rite Aid partners with text4baby

BY Dan Berthiaume

Camp Hill, Pa. – Rite Aid Corporation has been named the first national retail partner of text4baby, a free text-messaging service for pregnant women and mothers of infants under age 1. Rite Aid will use circular ads, in-store displays and social media to educate pregnant women and new mothers about text4baby.

In Rite Aid wellness stores, Wellness Ambassadors will also be able to provide information on the program and help mothers enroll. Women who text “RABABY” or “RABEBE” to 511411 will receive three free text messages per week throughout their pregnancy and baby’s first year, in English or Spanish, respectively. The interactive messages are personalized to the mother’s due date or baby’s birth date. Topics include safety, nutrition, birth defects prevention, safe sleep, developmental milestones and more.

“Our partnership with text4baby and founding sponsor Johnson & Johnson directly aligns with our commitment to improving the health and well-being of women, our core customer, and their children,” said John Learish, senior VP of marketing, Rite Aid. We’re pleased to be able to use our broad customer base and our associates to help connect women to text4baby and the valuable information it provides to mothers.”

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