MARKETING/SOCIAL MEDIA

Report: Kohl’s Focuses on ‘Total Store’ Shoppers

BY CSA STAFF

New York City, Kohl’s Inc. is focused on encouraging customers to shop across all of its divisions, President Kevin Mansell said Monday, according to the Associated Press.

At a Bank of America investment conference in San Francisco, Mansell said the company is working on creating “total store” shoppers. He said the majority of shoppers shop at only one of their lines of business, but when they shop over more than one category their average transaction amount doubles.

The company has focused on creating exclusive national labels, such as “Simply Vera” created with Vera Wang, that offer products across several categories, including apparel, accessories and home products, in order to encourage shoppers to shop for their whole lifestyle, the report said.

Mansell added that the company has been battling weak same-store sales, particularly in July and August. Mansell said that geographically, the West and the South typically perform well, but during July and August those regions came in below the total same-store sales trend.

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August sales up, but less than expected

BY CSA STAFF

August sales rose by 0.3%, less than expected and the biggest decline (0.4%) in almost a year, according to a government report. The numbers exclude automotive sales.

Retail sales excluding cars, parts and gasoline, fell 0.1%, the steepest decline since April. Core retail sales were unchanged in August after a 0.8% gain in July.

Purchases of motor vehicles and parts, which make up around one-fifth of all sales, rose 2.8%, the biggest rise since July of last year. Sales fell 2.4% at gas stations.

Clothing store sales slipped 0.1%, building materials and garden supply store sales fell 1%, and department store sales dropped 0.2%. Sales at food and beverage stores held steady.

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AnnTaylor launches new high-end fashion line

BY CSA STAFF

NEW YORK AnnTaylor Stores Corp will roll out a high-end fashion line in 24 of its top stores next week. The line, called ‘Collection’, will be available on the company’s Web site in late September or early October, according to Maria Sceppaguercio, a spokeswoman for the company.

‘Collection’ is set to be 40% more expensive than the company’s usual merchandise, on average, and includes about 50 items, said Sceppaguercio.

AnnTaylor is also launching a line of beauty products and a new chain that will target baby boomers.

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