OPERATIONS

Report: Leading companies must address strategy, capabilities, organization design, culture

BY Katherine Boccaccio

Boston — A report released Wednesday by Boston Consulting Group said that, while 96% of companies are using Facebook and 83% are using Twitter, few have an overall marketing strategy that incorporates digital and includes clear metrics for success.

The report, Marketing Capabilities for the Digital Age, presents the findings of a BCG survey of marketing executives at 31 major corporations globally and presents an overview of the digital landscape.

The survey revealed that marketing executives are wrestling with a range of issues, including how to reach customers most effectively at each step of the purchasing process, create the right organization design, build a test-and-learn culture, and find talent with the needed digital expertise.

Reported as a top pain point by 29% of survey respondents, this talent gap is a key issue.

Key highlights from the survey include:

  • 77% of companies are struggling to stay on top of where to reach customers — a necessary foundation for effective digital marketing.
  • In addition, few companies are clear on what they hope to achieve with social media and what consumers want from these new platforms.
  • Besides having an effective strategy that integrates traditional and digital media, companies need to rethink and restructure their marketing organizations to fully capitalize on today’s opportunities.
  • By setting specific business objectives, testing different digital platforms, and using the right metrics to measure their relative impact, companies can begin to see what approaches work best with their target customers and industry.
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A.Alinamas says:
Mar-27-2012 09:56 am

Macy’s, a largest sell code
Macy’s, a largest sell code of Macy’s, Inc., delivers conform and affordable oppulance to business during some-more than 800 locations in 45 states, a District of Columbia, Puerto Rico and Guam. Macy’s stores and macys.com offer particular assortments including a many desired family of disdainful and conform brands for him, her and home. Macy’s is famous for such epic events as Macy’s 4th of Jul Fireworks® and a Macy’s Thanksgiving Day Parade®, as good as fantastic conform shows, culinary events, flower shows and celebrity appearances. Building on a 150-year tradition, Macy’s helps strengthen communities by ancillary internal and inhabitant charities that make a disproportion in a lives of a customers.

D.Adsfaadsf says:
Mar-27-2012 09:55 am

Success requires a
Success requires a fundamentally different mindset. Unlike traditional media, social media such as Facebook pages and Twitter “handles” are free. But they do require a commitment of resources: people, training, new-content creation, tracking, and follow-through. Just as important, these new platforms mean that for the first time, companies can easily engage with consumers directly, but the learning curve for doing this effectively can be steep.

A.Alinamas says:
Mar-27-2012 09:56 am

Macy’s, a largest sell code of Macy’s, Inc., delivers conform and affordable oppulance to business during some-more than 800 locations in 45 states, a District of Columbia, Puerto Rico and Guam. Macy’s stores and macys.com offer particular assortments including a many desired family of disdainful and conform brands for him, her and home. Macy’s is famous for such epic events as Macy’s 4th of Jul Fireworks® and a Macy’s Thanksgiving Day Parade®, as good as fantastic conform shows, culinary events, flower shows and celebrity appearances. Building on a 150-year tradition, Macy’s helps strengthen communities by ancillary internal and inhabitant charities that make a disproportion in a lives of a customers.

D.Adsfaadsf says:
Mar-27-2012 09:55 am

Success requires a fundamentally different mindset. Unlike traditional media, social media such as Facebook pages and Twitter “handles” are free. But they do require a commitment of resources: people, training, new-content creation, tracking, and follow-through. Just as important, these new platforms mean that for the first time, companies can easily engage with consumers directly, but the learning curve for doing this effectively can be steep.

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SUPPLY CHAIN

IBM acquires Emptoris to expand supply chain initiative

BY Katherine Boccaccio

Armonk, N.Y. — IBM said Wednesday it has completed its acquisition of Emptoris Inc., expanding IBM’s cloud-based analytics offerings that provide supply chain intelligence, or smarter commerce.

“Developing the right procurement strategy and an adaptive supply chain are keys to achieving the business objectives of smarter commerce,” said Craig Hayman, general manager, IBM Industry Solutions. “Together, Emptoris and IBM’s integrated solutions will transform how clients manage compliance and mitigate supply risk.”

With this acquisition, IBM builds on its capabilities in the procurement aspect of smarter commerce and extends it to a new line of c-suite executives – chief procurement officers.

With the closing of this acquisition, approximately 725 Emptoris employees will join IBM’s software group.

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News

Jewel-Osco honors African American vendors during Black History month

BY CSA STAFF

ITASCA, Ill. — Supervalu-owned Jewel-Osco, has announced that it will celebrate Black History Month this February with its 13th annual “A Taste of Black History” program, a month-long initiative to honor the contributions of Jewel-Osco’s African-American vendors and help them build on their success in the retail food business.

In addition to numerous in-store sampling events featuring African-American vendor products, Jewel-Osco will host a private reception from 6 p.m. to 9 p.m., on Thursday, Feb. 16, at Chicago’s South Shore Cultural Center, 7059 S. South Shore Drive.

As part of the reception, NBC 5 Chicago entertainment reporter LeeAnn Trotter and WVON 1690 AM radio show host Matt McGill will emcee a special presentation, during which Jewel-Osco will award a total of $20,000 in grants to four community organizations:

  • Martin Temple A.M.E. Zion Church—Hunger Relief Award for its Spoonful of Hope Soup Kitchen

  • Fellowship Missionary Baptist Church—Hunger Relief Award for its Community Table Food Pantry

  • GreenNet Chicago—Environmental Stewardship Award

  • Girls in the Game—Nutrition Education Award

“Our African-American vendors are important members of the Jewel-Osco family, and they are vital to our success,” said Brian Huff, president of Jewel-Osco. “We want to thank them for helping us meet the diverse needs of our customers every day, and we hope consumers recognize that by purchasing African-American vendor products they are supporting these of our customers every day, and we hope consumers recognize that by purchasing African-American vendor products they are supporting these wonderful entrepreneurs.”

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