OPERATIONS

Report: Market Basket warned on employee firings

BY Dan Berthiaume

Tewksbury, Mass. – The Attorney General’s offices of Massachusetts and New Hampshire have warned the Market Basket supermarket chain that it must follow the letter of the law in terminating any employees involved in walkouts and demonstrations that have been occurring since July 18. According to the Boston Globe, a joint letter to Market Basket co-CEOs Felicia Thornton and James Gooch from the two offices states that they are aware Market Basket may start replacing workers on Aug. 4.

Market Basket has informed employees that if they do not return to regularly scheduled shifts by Monday, Aug. 4, they risk being replaced. Market Basket is publicly advertising positions across the company in anticipation of some employees not heeding its warning.

Market Basket workers are protesting the removal of former CEO Arthur T. Demoulas from his position in June 2014 by his cousin, Arthur S. Demoulas, in a dispute over finances. Arthur T. remains a major shareholder of Market Basket parent company Demoulas Super Markets, and has offered to buy the company.

Store shelves have been virtually empty due to warehouse workers and drivers refusing to work until he is rehired, and at least eight management-level employees have already been fired. The Demoulas board has said it will consider offers from Arthur T. and other suitors.

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REAL ESTATE

BareMinerals opens pop-up shop in New York

BY Dan Berthiaume

San Francisco – Specialty cosmetics retailer BareMinerals is opening a pop-up “Shade Shop” in the SoHo neighborhood of New York, Aug. 1 to Aug. 2. The assortment is merchandised by shade family – light, medium, tan, dark and deep – in a streamlined, easy-to-navigate environment.

The store will also feature a rotating color bar. Designed as a playground to test new concepts, BareMinerals will refresh the shop seasonally, with the first transformation taking place in November.

The open and airy, gallery-like bi-level space utilizes raw, natural elements such as wood, polished concrete and repurposed brass fixtures to create a warm and refined atmosphere. One wall is dedicated to portraits featuring women (both models and the brand’s employees) with responses to the question “What makes you feel beautiful?” Customers can answer via social media using the hashtag #bareyourself.

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MARKETING/SOCIAL MEDIA

Meijer runs omnichannel back-to-school promo

BY Dan Berthiaume

Grand Rapids, Mich. – Meijer is running an omnichannel back-to-school promotion offering Back-to-School Bucks, which are available through print and the Meijer digital coupon program, mPerks. Furthermore, customers can customize their own sale and save more than $35 on general merchandise and health and beauty care products the weekend of Aug. 15-16.

Meijer is alslo offering deals like weekly price drops as well as 100 back-to-school items priced at $1 or less. The retailer’s business for back-to-school items has consistently doubled in the past few weeks and a customer survey shows 70% of Meijer shoppers do not anticipate completing back-to-school shopping before the school year begins.

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