Report: Maximum mobile ROI requires planning
Boston — Retailers need to carefully plan ahead in a number of areas to ensure they receive maximum ROI on investments in mobile technology, according to a new report from the Universal Commerce Innovation Exchange and Aite Group.
The areas, detailed in the “Strategies for Mobile Investments,” report, include:
- Customer-centricity. To achieve the true customer-centricity needed to launch a successful mobile strategy that delivers maximum ROI on technology investments, retailers need to first identify who their customers are. They then must use mobile technology to profile their shopping habits over time to discover what customers buy, how much they spend and when they spend it. Armed with this mobile data, retailers can develop engagement and relationship strategies around the specific needs of their customers.
- Trade-offs. Retailers must identify what trade offs they and they customers will make in the course of mobile engagements. For example, will a retailer need to offer some type of special incentive to persuade customers to allow location-based tracking?
- Technology and platform. Retailers need to determine what specific mobile solution(s) best meet their needs and their customers’ needs, and also evaluate important decisions like whether to use native, downloadable apps, whether to develop a mobile-specific website or use responsive design to optimize a single website for multiple devices and screen sizes, and whether certain third-party hosted services are advantageous to use.
Alliance Data to provide private label card services for Zales
Dallas – Alliance Data Systems Corporation will provide private label credit card services for the US brands of Zale’s and acquire the existing card portfolio at a future date. In addition to providing private label credit card services for each Zale brand in the U.S., Alliance Data will provide turnkey credit marketing services to all Zale brands, including omni-channel and mobile services and technologies.
"Following a highly competitive process, Alliance Data was the clear choice for us as our U.S. credit card provider as we look to enhance the credit card value proposition for our loyal guests," said Matt Appel, chief administrative officer of Zale Corporation. "We selected Alliance Data for its extensive expertise in providing leading marketing-driven credit solutions, and its customizable approach to combining innovative marketing tools and digital capabilities that are designed to turn occasional shoppers into guests for life."
Family Dollar’s Q3 net income drops 3%; announces merchandising changes
Matthews, N.C. — Family Dollar reported lower net income in the third quarter of 2013 as its shoppers continue to hold off on discretionary spending. The discounter also named Jason Reiser to the position of senior VP merchandising.
Family Dollar posted net income of $120.9 million, down 3% from $124.5 million in the year-ago period. Its results, however, topped expectations.
Sales rose 9% to $2.57 billion. Same-store sales increased 2.9% as a result of higher customer transaction totals and traffic volumes.
Family Dollar chairman and CEO Howard R. Levine said the company is doing well in the face of economic challenges for its customers and will adapt to expected continuing fiscal difficulties for consumers.
“Our consumables sales remained strong and we continued to gain market share,” Levine said. “However, our discretionary sales remained challenged as our customers have been forced to make spending choices between basic needs and wants. Consistent with market trends, we expect that our customers will continue to face financial headwinds. We are adapting accordingly, and we are focused on stabilizing gross margin, controlling expenses, improving inventory productivity, and driving greater operational efficiencies.”
For fourth quarter 2013, Family Dollar expects same store sales to increase 2%. For fiscal year 2013, the retailer anticipates an increase in same-store sales of between 3% and 4% and approximately 500 new store openings and 30-50 store closings. During the third quarter, the company opened 129 new stores, closed three stores, and renovated, relocated or expanded 228 stores.
As senior VP merchandising, Reiser will replace John Scanlon, who retired from the company at the end of March. Reiser comes to Family Dollar from Sam’s Club, where he spent more than 17 years in a variety of roles, most recently serving as VP merchandising, health and family care.
In addition, Paul G. White, executive VP, chief merchandising officer, has left the company to pursue other interests. Michael K. Bloom, president and COO, will assume executive responsibility for merchandising while Family Dollar searches for a permanent replacement.