Report: Meijer focuses on apparel
Grand Rapids. Mich. – Meijer is reportedly focusing on making its apparel, footwear and accessories assortment more appealing to fashion-conscious customers. According to the Detroit News, Meijer is taking steps including redesigning its stores, hiring outside consultants and launching a multimedia marketing campaign to improve the appeal of apparel and related categories.
Existing and new stores (Meijer has previously announced it will build 10-15 new stores a year) will feature taller walls between departments and large wall graphics. In addition, Meijer is utilizing social networks including Pinterest, Instagram, Facebook and Twitter, as well as a Meijer Style website with commentary from fashion bloggers.
Meijer is focusing on providing higher quality merchandise while retaining discount prices. The company expects it will take about a year to fully implement the program.
Staples Canada launches online back-to-school promo
Toronto – Staples Canada has launched its seasonal back-to-school center, Staples.ca/backtoschool, and a television and media campaign. The online center features tips for parents, teachers and students, and an e-marketplace.
"The first day of school is just around the corner," says Steve Matyas, president of Staples Canada. "Our message to parents is that we’ve done our homework so they can enjoy the summer and start the school year on a good footing. All they need to do is visit us in-store or online and we’ll make more happen for them, for less. That’s our promise and we’re prepared to meet it."
CPG exec joins Market6 as VP of Kroger business
Deerfield, Ill. — Jerry Stephens has joined collaborative supply chain planning technology provider Market6 as VP, responsible for Market6’s business with Kroger and their suppliers. Stephens joins Market6 from Dr. Pepper Snapple Group (DPGS) where he led DPSG’s Kroger account team since 2011 and oversaw all aspects of sales, business development and strategic account planning.
Stephens will lead Market6’s close relationships with several business areas within Kroger and with their suppliers in order to continue to improve collaboration strategy and execution, and drive further improvements to business results.
With a career spanning 15 years in the consumer goods industry, Stephens has worked in senior business development and account management positions at CPG firms including MillerCoors, The Clorox Company, and Procter & Gamble.