OPERATIONS

Report: Mobile coupon redemption on the rise

BY Marianne Wilson

Hampshire, United Kingdom — The number of coupons redeemed through mobile and tablet devices is expected to reach 10 billion this year, up by more than 50% compared with last year, according to a new report from Juniper Research.

The study, “Mobile Coupons-The Smart Way to Shop,” found that innovative retailers are increasingly seeking to offer mobile as a delivery channel, both as a means of driving retail traffic and to enhance consumer engagement and retention. It pointed out that while mobile still accounted for a comparatively low volume of coupons issued, retailers had been encouraged by the markedly higher average redemption rate of mobile coupons (10%) when compared to traditional print media and PC coupons (typically 1% or less).

Among the report’s key findings:

  • Apple’s recent high-profile launch of Passbook is expected to act as a catalyst to both coupon deployments and adoption.
  • Retailer reluctance to upgrade POS terminals for authentication and redemption is creating a bottleneck, effectively suppressing the deployment of mobile coupons.

The report noted that mobile couponing offered retailers the opportunity to marry their digital and physical assets.

keyboard_arrow_downCOMMENTS

Leave a Reply

D.Khatri says:
Mar-25-2013 07:20 pm

Hi there, all is going sound
Hi there, all is going sound here and ofcourse every one is sharing facts, that?s genuinely fine, keep up writing who will write my paper for me

D.Khatri says:
Mar-25-2013 07:20 pm

Hi there, all is going sound here and ofcourse every one is sharing facts, that?s genuinely fine, keep up writing who will write my paper for me

S.Jhon says:
Mar-18-2013 02:49 pm

The Facilitation Of Mobile
The Facilitation Of Mobile Phones For Every Person Is Increased Day By Day. All Of Activities Are Goes On Mobile Phones In An Advance Way Like Redemption Of Mobile Phones Coupons. Hosted Shopping Cart Software Provides Online Business Facilities Which Is Also Run On Mobile Phones.

S.Jhon says:
Mar-18-2013 02:49 pm

The Facilitation Of Mobile Phones For Every Person Is Increased Day By Day. All Of Activities Are Goes On Mobile Phones In An Advance Way Like Redemption Of Mobile Phones Coupons. Hosted Shopping Cart Software Provides Online Business Facilities Which Is Also Run On Mobile Phones.

R.Pedrin says:
Mar-12-2013 01:34 pm

There are several actions
There are several actions that come into perform when you are going to message a system idea to a system. The following will help you comprehend. Thanks for these mobiles updates... frontpoint security reviews

R.Pedrin says:
Mar-12-2013 01:34 pm

There are several actions that come into perform when you are going to message a system idea to a system. The following will help you comprehend. Thanks for these mobiles updates... frontpoint security reviews

A.Jhon says:
Mar-05-2013 09:18 am

Mobile Phones Are Used In All
Mobile Phones Are Used In All Fields Of Life And Facilitate To Its Users Well.By This Facility The Redemption Of Coupons Are Increase. Cell Phone Spying Software Provide Complete Protection To Mobile Phones For Their Best Performance.

A.Jhon says:
Mar-05-2013 09:18 am

Mobile Phones Are Used In All Fields Of Life And Facilitate To Its Users Well.By This Facility The Redemption Of Coupons Are Increase. Cell Phone Spying Software Provide Complete Protection To Mobile Phones For Their Best Performance.

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...
News

The Children’s Place and 1-800-Flowers tap Sprinklr for social media management

BY Marianne Wilson

New York — The Children’s Place and 1-800-Flowers.com have selected a social media management system from Sprinklr, an enabler of scalable social media management for companies. Sprinklr enables brands to be [email protected] by engaging in a timely and relevant manner with their community from a single location, across multiple corporate functions, and in multiple social channels.

With over 1,100 retail stores, The Children’s Place needed a social media management system that could scale to monitor multiple social channels at once and enhance the way the brand optimized their relationship with their customers.

“Every large retailer would love to be able to provide the type of customer service you would expect from a mom and pop store and be able to apply that approach across their entire retail network,” said Steven Lazarus, social media/digital marketing manager at The Children’s Place. “This partnership brings us closer to that reality as we are now able to actually be [email protected] by engaging with large volumes of customers in real-time and in a personalized way while simultaneously responding with one consistent voice across The Children’s Place organization.”

"We are delighted to team with Sprinklr, which provides the opportunity for us to connect with our customers in real-time across all social touch points, said Chris McCann, President, 1-800-Flowers.com.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...
OPERATIONS

Dunkin’ Donuts in agreement to open in Vietnam

BY Staff Writer

Canton, Mass. — Dunkin’ Donuts has signed a franchise agreement with Vietnam Food and Beverage Co. Ltd. for the development of Dunkin’ Donuts restaurants across the country over the next several years, with the first locations planned for the Ho Chi Minh city area.

“We are excited to partner with Vietnam Food and Beverage Co. Ltd., which has a deep knowledge of the Vietnamese consumer, to open the first Dunkin’ Donuts restaurants in Vietnam,” said Giorgio Minardi, president, Dunkin’ Brands International.”

Dunkin’ Donuts currently has more than 10,000 restaurants around the world in 32 countries, including more than 1,450 locations in Southeast Asia. In 2012, the brand entered several new markets, including India and Guatemala, and announced expansions in a number of existing markets, including Chile, Colombia and Germany. Dunkin’ Donuts’ sister brand, Baskin-Robbins, entered Vietnam in January 2012 and currently has 13 locations in the country.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...