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Report: Mobile coupon redemption on the rise

BY Marianne Wilson

Hampshire, United Kingdom — The number of coupons redeemed through mobile and tablet devices is expected to reach 10 billion this year, up by more than 50% compared with last year, according to a new report from Juniper Research.

The study, “Mobile Coupons-The Smart Way to Shop,” found that innovative retailers are increasingly seeking to offer mobile as a delivery channel, both as a means of driving retail traffic and to enhance consumer engagement and retention. It pointed out that while mobile still accounted for a comparatively low volume of coupons issued, retailers had been encouraged by the markedly higher average redemption rate of mobile coupons (10%) when compared to traditional print media and PC coupons (typically 1% or less).

Among the report’s key findings:

  • Apple’s recent high-profile launch of Passbook is expected to act as a catalyst to both coupon deployments and adoption.
  • Retailer reluctance to upgrade POS terminals for authentication and redemption is creating a bottleneck, effectively suppressing the deployment of mobile coupons.

The report noted that mobile couponing offered retailers the opportunity to marry their digital and physical assets.

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Dunkin’ Donuts in agreement to open in Vietnam

BY Staff Writer

Canton, Mass. — Dunkin’ Donuts has signed a franchise agreement with Vietnam Food and Beverage Co. Ltd. for the development of Dunkin’ Donuts restaurants across the country over the next several years, with the first locations planned for the Ho Chi Minh city area.

“We are excited to partner with Vietnam Food and Beverage Co. Ltd., which has a deep knowledge of the Vietnamese consumer, to open the first Dunkin’ Donuts restaurants in Vietnam,” said Giorgio Minardi, president, Dunkin’ Brands International.”

Dunkin’ Donuts currently has more than 10,000 restaurants around the world in 32 countries, including more than 1,450 locations in Southeast Asia. In 2012, the brand entered several new markets, including India and Guatemala, and announced expansions in a number of existing markets, including Chile, Colombia and Germany. Dunkin’ Donuts’ sister brand, Baskin-Robbins, entered Vietnam in January 2012 and currently has 13 locations in the country.

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Subway and Amazon top list of brands with the biggest buzz

BY Marianne Wilson

New York — For the third consecutive year, Subway came out on top on BrandIndex’s annual ranking of the most buzzed about U.S. brands. The BrandIndex Buzz Rankings compares “Buzz” scores for nearly 1,100 brands across 41 categories to reveal the brands with the most positive Buzz in 2012.

Subway had a Buzz score of 40.3. Online giant Amazon came in at number two for the second year in a row, with a score of 36.8 Lowe’s was fifth, with a score of 32.7.

All of the brands were rated using YouGov BrandIndex’s Buzz score, which asks respondents, "If you’ve heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?". The score is calculated by subtracting negative feedback from positive feedback.

The annual ranking also breaks brands out by category. In the specialty retail segment, the most buzzed-about brands were Lowe’s (32.7), Walgreens (30.5), The Home Depot (28.2), Ace Hardware (24.5) and CVS (22.8).

In the discount segment, the most buzzed-about brands were Amazon (36.8), Target (31.1), Kohl’s (26.5), Costco (22.1) and J.C. Penney (21.4).

In the clothing category, the most-buzzed about brands were Victoria’s Secret (21.4), J.C. Penney (21.4), Old Navy (20.6), Men’s Wearhouse (18.5) and Macy’s (16.3).

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Jan-31-2013 01:00 pm

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