MARKETING/SOCIAL MEDIA

Report: Mobile customers increase store visits during 2013 holiday season

BY Dan Berthiaume

Austin, Texas — Shoppers with registered devices and retailer mobile apps made more store visits during the 2013 holiday season than during the previous year’s holiday season. According to data from mobile analytics provider Digby, mobile consumers made 29.6% more store visits during the 2013 holidays than in 2012.

Many mobile hoppers made repeat visits during the shopping season, with 47% returning to the same retailer two or more times. Many customers had more than one retailer in mind when shopping during the holidays, with 50% of loyal shoppers visiting two or more separate retail stores. Digby data reports an average of 51-minute dwell times among shoppers during the holiday shopping season. On average, Digby found 2% of shoppers were in & out” of stores in five to 30 minutes, 94% lingered for 31 to 60 minutes, and 4% dwelled from an hour to an hour and a half.

The 2013 holiday season’s busiest shopping days were Nov. 29 and Dec. 14. On Nov. 29, store visits peaked at 11 a.m.

“We’re at a turning point in capturing shopper attention, especially during the holiday season,” said David Sikora, CEO and founder of Digby. “The actions of shoppers we witnessed over the last couple of months—where they shopped, how long they stayed, when they visited, etc., confirm our understanding that shoppers are determined, even more so during the holidays, to find the best deals and get the best experience possible.”

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...
OPERATIONS

Loehmann’s commences going-out-of-business sale Jan. 9

BY Dan Berthiaume

New York — After almost 93 years, off-price specialty retailer Loehmann’s is going out of business.

On Jan. 7, the U.S. Bankruptcy Court in Manhattan approved an order authorizing a joint venture formed by SB Capital Group, LLC, Tiger Capital Group, LLC, and A & G Realty Partners, to conduct "Going Out of Business" sales in each of Loehmann’s 39 locations in 11 states and the District of Columbia.

More than $65 million of current in-season inventory and new arrivals will be liquidated during the sale, which begins Thursday, Jan. 9. The company said in a press release that declining economic conditions in the retailer’s key markets of California, New York, Florida and the Midwest adversely affected Loehmann’s operations. The company’s performance was also impacted by intense competition from other off-price and outlet retailers, as well as the e-commerce channel. In November 2013, Loehmann’s tried to sell its business as a going concern, but was unable to secure meaningful bids. On Dec. 15, 2013, Loehmann’s filed for Chapter 11 bankruptcy protection.

Loehmann’s stores are located in Connecticut, New York, New Jersey, Maryland, Virginia, Georgia, Florida, Michigan, Illinois, Texas, California and the District of Columbia.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...
News

IBM to release digital storefront curator

BY Dan Berthiaume

Armonk, N.Y. — IBM has announced it will release a new storefront curator as part of its WebSphere Commerce platform. IBM Commerce Composer gives line of business leaders control over the look, feel and functionality of their online store fronts with no technical coding skills required.

Using intuitive click-to-install templates, marketers and e-commerce leaders can customize page layouts, optimize navigation and add new site functionality in minutes. IBM Commerce Composer features an array of new store front applications from certified IBM partners, all delivered through a new cloud-based solutions exchange that gives developers plug-and-play functionality to quickly build apps that retailers can deploy as a service.

The first wave of partner apps delivered through this program include:

Content Management & Rich Media: Dynamically creates and delivers relevant content to inspire shoppers and drive sales with apps from Amplience, CoreMedia, Fluid and Invodo.

Community, Social & Customer Engagement: Taps into the power of social networks to build customer confidence and brand loyalty with apps from Bazaarvoice, Genesys, OpinionLab and Pluck.

Product Management & Configuration: Automates sales with seamless business processes that support the way customers want to purchase products with apps from Fluid.

Search Optimization: Maximizes organic search ranking and makes it easy for shoppers to find products to drive traffic and sales with apps from Bloomreach.

“Today’s savvy, dynamic customers expect a relevant shopping experience,” said Vlad Kuznetsov, CTO, The Men’s Wearhouse. “In order to meet this need and create an immersive online experience, it’s crucial for the Men’s Wearhouse to be able to react and capture new opportunities at a moment’s notice. IBM Commerce Composer will give us the control and flexibility we need to dynamically change our online storefront and satisfy our discerning customer’s demands.”

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...