REAL ESTATE

Report: New retail space planned for Napa, California

BY Dan Berthiaume

Napa, Calif. – Construction on a new 4,800-sq.-ft. retail space known as Solano Plaza could begin in Napa, California, as early as spring 2015. According to the Napa Valley Register, the single-story building will hold up to four new retailers and face an existing retail plaza.

The site was formerly occupied by a gas station and has been decontaminated. Gerry and Betsy D’Adamo, who have owned the parcel for 40 years, are developing the new plaza, which will include new landscaping and signage.

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News

Checkpoint Systems introduces new line of EAS solutions

BY Dan Berthiaume

Thorofare, N.J. – Checkpoint Systems, Inc. is launching its next generation of intelligent electronic article surveillance (EAS) solutions. The Evolve iRange comprises six different EAS antennas, a broad range of EAS labels designed for visible and source-tagging application to various types of merchandise, and the Counterpoint iD deactivation unit for faster and consistent deactivation at point-of-sale (POS).

Together, the portfolio is designed to deter theft from potential shoplifters and provide confidence that protected merchandise has been deactivated efficiently to avoid false alarms for honest shoppers, and that the antenna alarms are indeed shoplifting attempts so store personnel can respond appropriately.

EAS Jammer detection technology is one of the latest additions to the Evolve iRange. Integrated into antennas within the portfolio, the system identifies if an EAS “jammer” has been brought into the store and activates an alarm, which alerts staff to the potential threat. A selection of new visible labeling solutions is also now available.

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MARKETING/SOCIAL MEDIA

Staples names former Home Depot exec as marketing head

BY Dan Berthiaume

Framingham, Mass. – Staples has named a veteran marketing executive, Frank Bifulco, as executive VP marketing, effective June 23. Bifulco previously served as chief marketing officer at Home Depot.

In the newly created role, Bifulco will lead marketing across Staples. He will report to Ron Sargent, chairman and CEO, and will be a member of the company’s executive committee.

Bifulco has spent the past three years as founder and managing director of the Boston-based consulting firm Frank Bifulco & Associates. Prior to that he spent three years at Home Depot as chief marketing officer. From 2003 to 2007, Bifulco was with Hasbro, where he last served as president of North American sales.

Prior to Hasbro, Bifulco was with Timberland where he served as chief marketing officer and from 1994 to 2000 he was with The Coca-Cola Company where he served as senior VP of marking for North America.

“Frank is a passionate leader who brings an immense wealth of marketing, analytic and sales experience at some of the world’s most-respected companies to Staples,” Sargent said. “He will help us build on the success of our Make More Happen brand launch as we continue to let customers know that Staples has every product their business needs to succeed.”

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