Report: Nielsen to Track Consumer Behavior
Tampa, Fla. Nielsen is venturing beyond its TV ratings business to supermarkets and retail stores to help determine why customers make certain purchasing decisions, according to the Tampa Tribune. Using hidden cameras and sensors, Nielsen will be able to determine whether product displays, free samples and other marketing tools actually influence consumers to buy a certain brand over another.
Wal-Mart, Target, Kmart and Walgreens are among the retailers that have signed on to participate in the project, the report said.
Sears boosts holiday offerings
NEW YORK Sears Holdings will approach the holidays not only with new decorations and gifts, but with new products and brands, too.
Kmart will offer seven decoration and wrapping paper themes in Martha Stewart Everyday, as well as ornaments from Christopher Radko, under the low-priced Celebrations by Radko brand, and with an Elvis theme. In time for holidays, the retailer will launch a line of CosmoGIRL bedding at Sears. This comes as the initial phase of the company’s Canon brand domestics launch begins at Kmart. Sears also will offer a nail driving tool in its Nextec compact, female-oriented line under the Craftsman brand, new treadmills from NordicTrack including the top-of-the-line $1,699 Elite XT, the first to offer a digital ATSC tuner in an integrated television set, and a new color, Chai, in its Kenmore Elite HE5t Steam Team washer and dryer.
Food Lion to share POS data
SUNNYVALE, Calif. Food Lion has selected Retail Solutions, a leading solution provider helping consumer product goods companies create value with retailer data, to help share its point-of-sale data with its suppliers.
Using Retail Solutions Demand Signal Management program, Food Lion will be able to share POS information by store and item, as well as by data points at the warehouse level, including shipment and ordering. The information is then automatically converted to the individual supplier’s format, item master and hierarchies, the companies reported.
“We chose Retail Solutions because their offering enables our suppliers to immediately and effectively leverage our data to drive improvements in our joint supply chain,” said Pete Bonneau, vp of efficiency and productivity for Food Lion. “Retail Solutions’ technology and services provide an effective solution to share near real-time data in a way that enables suppliers to take immediate action.”