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Report: Online sales jump 22.4% on Christmas Day

BY Marianne Wilson

New York City — Online sales rose 22.4% on Christmas Day, according to IBM Digital Analytics Benchmark, which tracks more than 1 million e-commerce transactions a day from 500 U.S. retailers.

The increase was higher than the 16.4% increase in 2011, and provided one bright spot in what has proven so far to be a lackluster holiday shopping season.

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NicoleScott says:
Mar-14-2013 09:59 am

This data shows that the
This data shows that the number of shoppers during Christmas season is greatly increasing every year. Thus, this is beneficial to both small and big retailers. - Kale Flagg

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Dr Pepper’s “/1” campaign celebrates individualism

BY CSA STAFF

PLANO, Texas — Dr Pepper has launched its latest advertising campaign featuring real people and their “one-of-a-kind” stories.

Being called “/1” or “one of one,” the commercials aim to show what makes Dr Pepper fans unique, moving away from viewing a fan as one of a billion and showcasing a fan as one of one instead. The idea of celebrating individuality is not a new one for the oldest soft drink manufacturer still in production in the United States. Its iconic “I’m a Pepper” jingle paved the way for its more recent “One of a Kind” campaign, both of which laud originality and individuality.

Each spot in the “/1” campaign will follow an individual and reveal, through a series of descending statistics, why he or she is truly one of a kind. Some of the individuals will include Justin “Nordic Thunder” Howard, the 2011 U.S. Air Guitar champion and YouTube sensation known for his dynamic personality and performance style; Mikaela Mayer, professional model turned Olympic female boxing hopeful; Misty Copeland, Boys & Girls Club alumna and soloist for the prestigious American Ballet Theatre; Jen Mayfield, suburban mom of five by day, roller derby queen by night; and Armando Cristian Perez—an American rapper, songwriter, actor and record producer, known better by his stage name, Pitbull.

“Now, in an age of YouTube stars, Tumblr and Twitter, people more than ever are putting their individuality out into the world,” said Leslie Vesper, director of marketing for Dr Pepper. “That’s why the ‘/1’ campaign features real people with real stories that make them like no one else — in hopes to inspire more people to live their one-of-a-kind lives, a sentiment that Dr Pepper has shared since its beginning.”

The first two “/1” spots will debut on January 1 and feature Mikaela Mayer and Jen Mayfield. Dr Pepper will release a 60-second montage ad that celebrates the “one of a kindness” in all of us to run during the Discover BCS National Championship Game on January 7, nationally televised on ESPN.

Created by Deutsch LA, the campaign will be supported by an integrated marketing campaign that includes national television and online media.

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Supply chain cliff averted, for now

BY CSA STAFF

The retail industry has temporarily avoided a shut down of 14 ports along the East and Gulf coasts following a 30 day extension of contract negotiations with organized labor.

The extension solves nothing, but it does give port operators and representatives of the U.S. Maritime Alliance and International Longshoremen’s Association time to iron out a new collective bargaining agreement that was set to expire on December 29. Retail industry trade groups welcomed news of the extension, while pushing for a longer term solution.

"Retailers welcome news that the ports will remain open for business through the busy spring shipping season. Retailers are however eager to see the parties reach a long-term agreement that will ensure stable and predictable operations at East and Gulf Coast ports," said Kelly Kolb, vice president of government affairs for the Retail Industry Leaders Association. "Ports play a critical role in the supply chain and a potential disruption would be harmful to the retail industry as it would lead to lost sales and aggravated customers."

National Retail Federation President and CEO Matt Shay noted that the contract extension was a better option than a work stoppage at 14 ports.

"While a contract extension does not provide the level of certainty that retailers and other industries were looking for, it is a much better result than an East and Gulf Coast port strike that would have shut down 14 container ports from Maine to Texas," Shay said. "A coast-wide port shutdown is not an option. It would have severe economic ramifications for the local, national and even global economies and wreak havoc on the supply chain."

Retailers are eager to avoid a situation similar to what happen on the West coast during the midst of the holiday season when a labor dispute result in eights day of severe supply chain disruptions at major ports in Los Angeles and Long Beach.

The contract extension was negotiated by the Federal Mediation and Conciliation Service (FMCS) which managed to get the parties to reach an agreement on undisclosed container royalty payments.

"The container royalty payment issue has been agreed upon in principle by the parties, subject to achieving an overall collective bargaining agreement," said FMCS director George Cohen.

The new deadline for contract negotiations is midnight, January 28, giving the parties time to negotiate all remaining outstanding issues, including some specific issues related to New York and New Jersey ports.

"Given that negotiations will be continuing and consistent with the Agency’s commitment of confidentiality to the parties, FMCS shall not disclose the substance of the container royalty payment agreement," Cohen said. "What I can report is that the agreement on this important subject represents a major positive step toward achieving an overall collective bargaining agreement. While some significant issues remain in contention, I am cautiously optimistic that they can be resolved in the upcoming 30-day extension period."

 

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