OPERATIONS

Report: Postal unions threaten protests over Staples retail centers

BY Dan Berthiaume

Framingham, Mass. – Unions representing employees of the U.S. Postal Service are reportedly threatening protests in response to the opening of new Postal Service retail centers in dozens of Staples stores. The unions say that the centers, which are staffed by Staples employees, unfairly replace unionized workers with lower-paid, non-union Staples workers and may lead to expansion of the centers to more Staples stores, affecting union jobs at nearby post offices.

Union leaders reportedly do not want to close the centers, but have them staffed with unionized postal employees. So far Staples CEO Ronald Sargent has not met union requests for a meeting, and reportedly there will be protests at Staples stores in the San Francisco and San Jose, Calif., markets.

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MARKETING/SOCIAL MEDIA

Build-A-Bear Workshop names Coke exec new chief marketing officer

BY Dan Berthiaume

St. Louis – Build-A-Bear Workshop, Inc. has appointed Gina Collins to the position of chief marketing officer, effective Jan. 20, 2014. Collins will lead the Build-A-Bear marketing, public relations, entertainment and creative teams to drive sales growth and profitability.

She will be responsible for branding, marketing, public relations, creative, licensing and corporate sales and will report to Sharon John, CEO of Build-A-Bear Workshop.

Collins has 15 years of experience in senior leadership roles of increasing responsibility with The Coca-Cola Company. She most recently held the position of North American VP of Entertainment Marketing

“Gina has a wealth of experience in strategic marketing, interactive media, entertainment marketing and branding. I am thrilled to have her join our leadership team,” said John. “Gina will help lead our company-wide focus to deliver sustainable profitable growth and will work closely with our in-house teams to continue to leverage the strength of the Build-A-Bear Workshop brand.”

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C.Lelouch says:
May-09-2014 03:11 am

First of all Good day! I
First of all Good day! I would just like to give thanks to the admin who posted this one I really appreciate it thank you. Yeah right I totally agree with you! Collins will lead the Build-A-Bear marketing, public relations, entertainment and creative teams to drive sales growth and profitability. Keep up the good work and Godbless! Be with us to, purchase instagram followers

C.Lelouch says:
May-09-2014 03:11 am

First of all Good day! I would just like to give thanks to the admin who posted this one I really appreciate it thank you. Yeah right I totally agree with you! Collins will lead the Build-A-Bear marketing, public relations, entertainment and creative teams to drive sales growth and profitability. Keep up the good work and Godbless! Be with us to, purchase instagram followers

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News

Build-A-Bear names former Coca-Cola exec as new marketing chief

BY CSA STAFF

Build-A-Bear Workshop has named Gina Collins as chief marketing officer and brand bear. Collins will lead the company’s marketing, public relations, entertainment and creative teams to drive sales growth and profitability.

She will also be responsible for branding, marketing, public relations, creative, licensing and corporate sales and will report to CEO Sharon John.

“Gina has a wealth of experience in strategic marketing, interactive media, entertainment marketing and branding. I am thrilled to have her join our leadership team,” said John. “Gina will help lead our company-wide focus to deliver sustainable profitable growth and will work closely with our in-house teams to continue to leverage the strength of the Build-A-Bear Workshop brand.”

Collins has more than 15 years of experience in senior leadership roles of increasing responsibility with the Coca-Cola Company. She most recently held the position of North American VP of entertainment marketing where she managed key entertainment-based relationships, including American Idol and the American Music Awards. Collins completed her undergraduate studies at Georgia State University and has a master’s of science in management of technology from the University of Alabama.

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