REAL ESTATE

Report: Projects show Detroit retail development demand

BY Dan Berthiaume

Detroit – Despite the widely reported financial troubles the Detroit area is facing, four current development projects demonstrate there is demand for new retail stores and restaurants in the city.

According to an article in Crain’s Detroit Business, all four projects are taking place near the Oakland Mall at the intersection of 14 Mile and John R. roads. Chicago-based Urban Retail Properties is reportedly developing Qdoba Mexican Grill and Starbucks locations off 14 Mile Road that will open later this fall.

In addition, Jersey Mike’s Subs and Chipotle Mexican Grill locations are slated to open in a new development opening at the end of this month near the 14 Mile Road-John R. Road intersection. That site has another 2,500 sq. ft. of available undeveloped space. Unconfirmed reports also say that a standalone building under construction at 321 W. 14 Mile will house a mattress store.

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R.Abbott says:
Sep-17-2013 01:16 pm

These locations are not in Detroit
Your report is off base by claiming these locations are in the city of Detroit. They are 6 miles to the north in Troy, a suburb that is not part of the much publicized bankruptcy. The Oakland Mall area is a well established and stable retail area. There is sure to be an effect on the regional economy once the full cuts to the Detroit city workers have been finalized. But that force has yet to be unleashed. If you are looking for bright spots in the city of Detroit, report on the new Meijer that recently opened on 8 Mile Rd. or the retail development downtown to gauge demand in the city.

R.Abbott says:
Sep-17-2013 01:16 pm

Your report is off base by claiming these locations are in the city of Detroit. They are 6 miles to the north in Troy, a suburb that is not part of the much publicized bankruptcy. The Oakland Mall area is a well established and stable retail area. There is sure to be an effect on the regional economy once the full cuts to the Detroit city workers have been finalized. But that force has yet to be unleashed. If you are looking for bright spots in the city of Detroit, report on the new Meijer that recently opened on 8 Mile Rd. or the retail development downtown to gauge demand in the city.

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MARKETING/SOCIAL MEDIA

Gap extends ads to digital, social, mobile space

BY Dan Berthiaume

New York – Gap Inc. is launching a fall global marketing campaign called “Back to Blue” that features two videos with musicians Dhani Harrison and Alexa Ray Joel, which consumers can watch on TV, desktops and smartphones/tablets.

Gap is complementing its traditional TV schedule through its own social channels, partner sites and mobile advertising, and through a partnership with Twitter. In addition to offering a series of films, interviews, quotes, images and facts about Harrison and Joel that will be featured on digital, social and mobile platforms, Gap will reveal the two videos today, following a contest that rewarded consumers for retweeting special Gap tweets.

Through Promoted Tweets using Twitter’s TV ad targeting technology, Gap is broadening the reach of the spots by connecting with consumers who are tweeting about relevant TV shows where Gap already advertises. Gap is also using Twitter to let customers in non-U.S. markets see the ads, which are only running on domestic TV. Other digital extensions of the campaign include featuring iTunes downloads of two songs Joel and Harrison perform in the videos.

"The way people get their information and entertainment has materially and permanently changed,” said Seth Farbman, Gap’s global chief marketing officer. “It’s everywhere every minute of the day. While TV still reaches many people at the same time, it’s the power of social conversations that turn amazing video content from a commercial into an event. By leveraging a platform like Twitter, we’re able to broaden and deepen the emotional power of Back to Blue, long after the spots have stopped airing on the networks."

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OPERATIONS

Best Buy offers smartphone trade-in

BY Dan Berthiaume

Richfield, Minn. — Sept. 16, is the final day of a four-day promotion Best Buy Co., Inc. is offering to customers who want credit toward purchase of an iPhone 5.

Best Buy will give a minimum $100 trade-in credit for an iPhone 5 to any customers who brings in a working smartphone. Best Buy says that will make the iPhone 5, currently available on several major carriers for $99.99, free. Customers will still have to pay any applicable sales tax and activation fees.

Customers must be eligible for an upgrade and activate the iPhone 5 on a two-year contract with AT&T, Sprint or Verizon to take advantage of the offer. The phone for trade-In must power on, be free from water damage and screen cracks. If a customer’s phone is worth more than $100, they will receive the difference in a Best Buy gift card.

Best Buy is running this promotion ahead of a similar promotion Wal-Mart is planning. Starting Sept. 21, consumers will be able to receive immediate credit toward the purchase of a new smartphone when they trade in their current smartphone at participating Wal-Mart stores and Sam’s Club locations. Wal-Mart’s trade-in program offers an immediate credit from $50 to $300 for more than 100 smartphones.

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