MARKETING/SOCIAL MEDIA

Report: Retailers consolidate ownership of customer data

BY Dan Berthiaume

Walnut Creek, Calif. — Retailers appear to be putting in the foundational elements to create a coordinated focus on the customer experience. The percentage of respondents to a new survey from RSR Research reporting that Marketing is the primary owner of customer data internally nearly doubled from 2012 to 2013, from 33% to 61%, and those reporting no explicit owner fell from 33% to 17%.

Other internal areas covered in “Marketing 2013: Organizational Drift” also have increased ownership of customer data. Store operations, e-commerce/direct, and merchandising all showed increased ownership from 2012.

However, RSR Research analysis shows this increase appears to be driven more from a recognition of the value of customer data that is generated in all aspects of the business (especially customer-facing ones), rather than a diversification of ownership of consolidated data sources.


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MARKETING/SOCIAL MEDIA

HSN, Univision launch integrated marketing partnership

BY Dan Berthiaume

New York – HSN is launching an integrated marketing partnership with Spanish-language media company Univision Communications that will offer a fully integrated experience for U.S. Hispanic consumers.

The multi-year exclusive partnership will include HSN products across all categories, launching with curated collections in the beauty, home, fashion, culinary, electronics and holiday categories. The partnership will be promoted through a comprehensive marketing campaign across HSN and Univision’s television, digital and social media channels, including Univision Network, local television and radio stations and digital offerings. The marketing efforts will seek to promote the partnership via talent endorsements, product integration, and other efforts to aid brand awareness as well as incentivize trial offers on feature products.

Univision Network’s morning show Despierta America will serve as a platform for the shopping service as well as for its products via integrations on both a national and local level. By having talent present the product, viewers will be able to then purchase the items worn or used on the show – taking product integration to a new level.

"HSN is redefining the experience of shopping through engaging content and storytelling and we look forward to extending this to Univision’s platforms," said Bill Brand, chief marketing and business development officer for HSN, Inc. "Univision’s position as the nation’s most trusted Spanish-language media and entertainment company creates a tremendous opportunity for HSN to broaden our customer base and develop new emotional connections."


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C.Graphics says:
Mar-04-2014 04:45 am

I am going through this post
I am going through this post and thinking of it’s theme and trying to understand what is this post about. At last I can have found something from this post which feels pretty good.=

C.Graphics says:
Mar-04-2014 04:45 am

I am going through this post and thinking of it’s theme and trying to understand what is this post about. At last I can have found something from this post which feels pretty good.=

C.Graphics says:
Feb-01-2014 06:29 am

This is a nice post in an
This is a nice post in an interesting line of content.Thanks for sharing this article, great way of bring such topic to discussion.

C.Graphics says:
Feb-01-2014 06:29 am

This is a nice post in an interesting line of content.Thanks for sharing this article, great way of bring such topic to discussion.

C.Graphics says:
Jan-30-2014 06:12 am

This is very much great and
This is very much great and hope fully nice blog. Every body can easily found her need able information. I am visit first time but I fond many use full article. I will back again when get time.pradeep

C.Graphics says:
Jan-30-2014 06:12 am

This is very much great and hope fully nice blog. Every body can easily found her need able information. I am visit first time but I fond many use full article. I will back again when get time.pradeep

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REAL ESTATE

99 Cents Only opens two California stores Nov. 21

BY Dan Berthiaume

City of Commerce, Calif. – 99 Cents Only Stores opens two new stores in California on Nov. 21. The stores will be located in the towns of Menifee and Corona.

The Menifee store will measure 18,000 sq. ft., while the Corona store will measure 19,400 sq. ft. 99 Cents Only Stores currently operates 335 extreme value retail stores consisting of 241 stores in California, 44 in Texas, 33 in Arizona, and 17 in Nevada.

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