Report: Retailers, suppliers disappointed in summer sales but optimistic about holidays
New York — A report released Tuesday by Capital Business Credit found that, overall, importers and manufacturers who sell to America’s major retailers are preparing for a surprisingly stronger winter shopping season than expected.
According to the quarterly "Global Retail Manufacturers and Importers Survey," 77% of importers of retail goods believe the fall/winter season will be the same or stronger than last year.
For the holiday season specifically, 33% indicated that they have received an uptick in year-over-year orders, while 44% said they have received the same amount of orders as 2011.
Nearly half (43%) said that they believe holiday sales will be stronger than last year. That said, there is reason for pause as nearly a quarter (22%) have seen orders decrease from last year’s holiday season.
When it comes to back-to-school shopping, 33% said they believe it will be stronger than last year, while 54% believe it will be the same as last year.
"Like many other recent economic indicators, we are getting a lot of mixed signals from importers and manufacturers of retail goods," said Andrew Tananbaum, executive chairman of CBC. "We do believe there is the potential for growth as we head into the back-to-school and fall seasons."
The summer shopping season, traditionally a slower period for retailers, was just that according to the CBC survey. While a little more than a quarter of retailers reported top-line sales growth year-over-year, 66% of respondents reported that this growth was supported by heavy discounting to move merchandise, which impacted the bottom lines of both the retailer and the importer.
"We anticipated summer would be stronger than it actually netted out being. From what we heard from both the manufacturers in China we work with, and the importers in the U.S., summer was a disappointment," Tananbaum added. "That said, we remain cautiously optimistic for both back-to-school and holiday sales. Importers are still stocking shelves, factories are still churning out goods, and consumers are still buying."
Additional survey findings regarding the summer include:
A little more than a quarter (28%) indicated that orders increased this summer;
Three-quarters (76%) said summer sales will be the same or weaker (31% indicated it would be the same and 45% indicated it would be weaker);
Of those that believe the summer season will be weaker, 40% believe it will be 3% to 5% weaker than last year. A third (32%) believe it will be 6% to 10% weaker than last year; and
Sixty-six percent indicated that retailers are relying on discounting this summer with the majority (73%) indicating that this type of discounting would impact the margins for retailers.
Retail import cargo to rise 6.3% in August
Washington, D.C. — Import cargo volume at the nation’s major retail container ports is expected to increase 6.3% in August, compared with the same month last year, and 2012 should show an increase of 4.8% over last year, according to the monthly Global Port Tracker report released Monday by the National Retail Federation and Hackett Associates.
“These numbers all show significant increases for the months when retailers will be bringing merchandise into the country for the crucial holiday season, and we’re also expecting an increase for the full year,” NRF VP supply chain and customs policy Jonathan Gold said. “Actual sales will depend on how consumers react to employment levels and other indicators, but retailers are clearly stocking up and hoping for a stronger fall and winter than they saw last year.”
U.S. ports followed by Global Port Tracker handled 1.41 million twenty-foot equivalent units in June, the latest month for which after-the-fact numbers are available. That was up 4.7% from May and 10.7% from June 2011. One TEU is one 20-ft. cargo container or its equivalent. July was estimated at 1.39 million TEU, up 2.6% from last year.
The first half of 2012 totaled 7.6 million TEU, up 3.8% from the same period last year.
“Indicators are mixed, and analysts are getting nervous and expecting the U.S. consumer to retrench and reduce consumption,” Hackett Associates founder Ben Hackett said. “But we continue to believe that trade will not weaken as much as expected by others.”
Designer Narciso Rodriguez to serve as advisor to Banana Republic
NEW YORK — American designer, Narciso Rodriguez, will begin an advisory role on Aug. 20 with Banana Republic in partnership with its EVP design and creative director, Simon Kneen, beginning with the fall 2013 collection. In an effort to build upon the strengths of the brand, Banana Republic has created this advisory role specifically for Rodriguez.
"At Banana Republic, we are committed to delivering modern, stylish work wear to our customers," said Jack Calhoun, president of Banana Republic. "Narciso’s expertise will be a great complement to Simon’s strengths and to our incredible design team."
As an advisor, Rodriguez’s relationship will allow for a top industry talent to contribute to an already strong design and product development team. Rodriguez will add a fresh and unique perspective to further Banana Republic’s stylishly relevant positioning, according to the company.