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Report: Shipping costs key to online shopping

BY Dan Berthiaume

Ann Arbor, Mich. — Seventy-seven percent of consumers say shipping costs factor into their willingness to shop online. Results of the CFI Group Retail Satisfaction Barometer for second quarter 2013 also show that the most common consumer activity on retail websites is browsing and researching before in-store purchase (59%).

In addition, 36% of consumers use retail websites to browse multiple stores and sites, while 24% browse and research in a store to purchase on a site and 15% browse and research in a store to purchase on a competitor’s site (showrooming).

Looking at mobile retail, the study finds only 21% of consumers use mobile applications during their shopping experience, although they spend an average of $19.97 per transaction compared to $14.99 for consumers not using mobile applications. Smartphones (78%) are clearly the most popular mobile shopping device, with tablets (10%) and a combination of smartphones and tablets (12%) following.

Other findings from the study include:

  • 60% of 18-to-24-year-olds shop online monthly and 33% shop online weekly.
  • The most popular uses for mobile shopping apps are checking prices (68%), comparison shopping (53%), and checking reviews and recommendations (49%).
  • Top three consumer complaints about mobile shopping apps are they are not helpful, too slow, and security concerns.

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S.Wify says:
Nov-01-2013 01:53 pm

social marketing shopping is a vary good experience of the man and woman. Shopping only one time a month requires of that all those items like tv's or refrigerator and ac ext... social marketplace

S.Wify says:
Nov-01-2013 01:53 pm

social marketing shopping is a vary good experience of the man and woman. Shopping only one time a month requires of that all those items like tv's or refrigerator and ac ext... social marketplace

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Report: J.C. Penney dumping Martha Stewart

BY Marianne Wilson

New York — J.C. Penney Co. plans to end its association with the Martha Stewart brand after disappointing sales, according to the New York Post. The report, which cited unidentified sources, said the decision was made by Penney CEO Myron Ullman, who returned to the chain in April following the ouster of Ron Johnson.

The reported decision follows a long and drawn out legal battle between Penney, Macy’s and Martha Stewart Living Omnimedia Inc. over whether Stewart and Penney violated an exclusive agreement her company has had with Macy’s for several years. A judge is expected to rule on the case in the coming days.

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J.Shaughness says:
Sep-06-2013 11:19 am

JCP spent a lot of time and money on the Macy's lawsuit only to then decide to drop the brand. This is an example of a company in chaos and decline with no clear strategy.

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Barneys New York unveils new credit card program

BY Katherine Boccaccio

New York — Barneys New York has launched a new credit card program that features an “Influencer tier” for added luxury benefits and incentives.

The new program expands on the My Barneys Bag platform, which offers card members reward points based on annual spend, and offers additional benefits – through the Influencer tier – to a select group of high spenders.

Influencers will receive a black metal credit card with an Influencer icon and premium benefits offered through partnerships with The Leading Hotels of the World luxury hotel collection; Exclusive Resorts luxury destination club; and EmpireCLS Worldwide Chauffeured Services.

In-store Influencer benefits include a VIP phone reservation line offering preferred reservations to Fred’s at the Madison Avenue flagship. Influencers will also receive complimentary dessert with dinner, and waived site fees for private event bookings.

Alliance Data Retail Services is the private label credit card partner of Barneys New York, announced in April 2013.

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