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Report: Showrooming here to stay

BY Staff Writer

Indianapolis — One-in-five consumers is now "showrooming," according to new research by Aprimo, a Teradata in collaboration with Forrester Research analyst Sucharita Mulpuru. Of those consumers already showrooming, 33% say they ultimately used the information to buy elsewhere. The trend is only expected to continue growing, too, as 96% say they plan to use their smart phone to research prices the same way or more in the future.

"This research confirms what many in the retail industry have suspected: Showrooming is here to stay," said Sucharita Mulpuru, VP and principal analyst for Forrester Research, who helped develop the survey questions and analyze results. "Retailers must seriously consider ways to avoid losing sales this way by using strategies such as price matching, personalized in-store service and loyalty programs."

According to Aprimo, this means that in order to preserve sales and sustain pricing levels, today’s physical-store retailers need to become more customer-centric, be less product/feature or price-point focused, and start leveraging technology solutions to engage the buyer through a more personalized in-store experience while empowering customer-driven choice.

The survey also found:

  • The showrooming trend is just getting started, and it’s ready to explode – one-third of those who have not used their smartphones for in-store research haven’t done so simply because the idea hadn’t yet occurred to them.
  • Showrooming isn’t just for big ticket items – while consumer electronics are the most popular items price-checked in store (39%), groceries (37%) are the second-most researched and apparel/footwear (33%) came in third.
  • Showrooming behavior pays off for retailers with lower prices – more than half of consumers report discovering lower prices online than in the store. Only eight percent recall seeing higher prices.

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B.Low says:
Jan-07-2013 01:20 pm

Stratum Condo will be accessible via Pasir Ris MRT place. Travelling to Changi Airport as well as the Expo place is therefore very convenient. It is also near to many dining places along the Loyang place.

B.Low says:
Jan-07-2013 01:20 pm

Stratum Condo will be accessible via Pasir Ris MRT place. Travelling to Changi Airport as well as the Expo place is therefore very convenient. It is also near to many dining places along the Loyang place.

B.Low says:
Jan-03-2013 04:57 am

Sant Ritz Condo is also near to Volkswagen Golf Centre and Kallang Side Riverpark. Entertainment for your loved ones and friends is therefore at your fingertips with the full condo facilities as well as the amenities near Potong Pasir. Thx

B.Low says:
Jan-03-2013 04:57 am

Sant Ritz Condo is also near to Volkswagen Golf Centre and Kallang Side Riverpark. Entertainment for your loved ones and friends is therefore at your fingertips with the full condo facilities as well as the amenities near Potong Pasir. Thx

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Sprouts Farmers Markets taps Manthan Systems for enterprise-wide reporting and analytics

BY Staff Writer

Phoenix — Manthan Systems announced that Sprouts Farmers Markets has selected Manthan’s ARC platform for enterprise-wide reporting and analytics. Currently operating 148 retail stores across eight states, Sprouts Farmers Markets has become synonymous with fresh produce, great prices and old-fashioned customer service.

Sprouts Farmers Market chose Manthan’s ARC applications as its business intelligence standard. Sprouts plans to use Manthan Systems’ dynamic analytical views and at-a-glance dashboards for greater insights into product sales, store operations, labor, task management, inventory optimization and merchandising. Manthan Systems’ self-training guided analytics and at-a-glance dashboards will provide actionable information, enabling Sprouts personnel to immediately see key business opportunities, easily identify trends, and greatly enhance the decision-making process.

“Manthan Systems’ proven experience in retail business analytics aligns with our vision of arming our team with role-based, mobile and easy to consume information. With their U.S.-led Global Operations and spirit of partnership, they were the perfect choice for us,” said Steve Black, chief information officer with Sprouts Farmers Market.”

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Study: Retailers aim for consistent customer experience in holiday season

BY Alaric Dearment

Atlanta — A majority of retailers say delivering a consistent customer experience is their top priority this holiday season, according to a new survey.

Supply chain and retail technology provider RedPrairie released results of its “Holiday Hiring Snapshot” survey of 250 big-box, specialty, grocery, convenience store and food service retailers based in the United States, finding that nearly 60% cited the importance of consistency, with 29% saying they would hire more seasonal workers this year than last year.

“Today’s hyper-connected consumers give retailers little margin for error when it comes to delivering a superior, consistent customer experience across all shopping channels, and this is amplified during the holidays,” RedPrairie director of marketing Dave Bruno said. “To achieve this, retailers will rely on the union of people and products to make customers feel good about their shopping experiences no matter, which channel is utilized for the transaction. There is a lot of pressure on retailers to get things right.”

The survey also found that nearly 40% of retailers will have the greatest number of seasonal employees on the clock in December, but that big increases in staffing require training, scheduling, time and attendance, and task management to prepare staff to deal with customers.

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L.Wright says:
Dec-26-2012 06:12 pm

holiday season is on because of christmas new year we must have take advantage for this and make fun for break up wallpapers this holiday season facebook wallpapers

L.Wright says:
Dec-26-2012 06:12 pm

holiday season is on because of christmas new year we must have take advantage for this and make fun for break up wallpapers this holiday season facebook wallpapers

himkol says:
Dec-05-2012 07:16 pm

Holidays are coming but we have to get free for these days,if we wanna get more happy holiday images and more fun and joy so first we have new year images to free by our minds.

himkol says:
Dec-05-2012 07:16 pm

Holidays are coming but we have to get free for these days,if we wanna get more happy holiday images and more fun and joy so first we have new year images to free by our minds.

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