OPERATIONS

Report: Showrooming here to stay

BY Staff Writer

Indianapolis — One-in-five consumers is now "showrooming," according to new research by Aprimo, a Teradata in collaboration with Forrester Research analyst Sucharita Mulpuru. Of those consumers already showrooming, 33% say they ultimately used the information to buy elsewhere. The trend is only expected to continue growing, too, as 96% say they plan to use their smart phone to research prices the same way or more in the future.

"This research confirms what many in the retail industry have suspected: Showrooming is here to stay," said Sucharita Mulpuru, VP and principal analyst for Forrester Research, who helped develop the survey questions and analyze results. "Retailers must seriously consider ways to avoid losing sales this way by using strategies such as price matching, personalized in-store service and loyalty programs."

According to Aprimo, this means that in order to preserve sales and sustain pricing levels, today’s physical-store retailers need to become more customer-centric, be less product/feature or price-point focused, and start leveraging technology solutions to engage the buyer through a more personalized in-store experience while empowering customer-driven choice.

The survey also found:

  • The showrooming trend is just getting started, and it’s ready to explode – one-third of those who have not used their smartphones for in-store research haven’t done so simply because the idea hadn’t yet occurred to them.
  • Showrooming isn’t just for big ticket items – while consumer electronics are the most popular items price-checked in store (39%), groceries (37%) are the second-most researched and apparel/footwear (33%) came in third.
  • Showrooming behavior pays off for retailers with lower prices – more than half of consumers report discovering lower prices online than in the store. Only eight percent recall seeing higher prices.
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B.Low says:
Jan-07-2013 01:20 pm

Excellent post
Stratum Condo will be accessible via Pasir Ris MRT place. Travelling to Changi Airport as well as the Expo place is therefore very convenient. It is also near to many dining places along the Loyang place.

B.Low says:
Jan-07-2013 01:20 pm

Stratum Condo will be accessible via Pasir Ris MRT place. Travelling to Changi Airport as well as the Expo place is therefore very convenient. It is also near to many dining places along the Loyang place.

B.Low says:
Jan-03-2013 04:57 am

I am impressed
Sant Ritz Condo is also near to Volkswagen Golf Centre and Kallang Side Riverpark. Entertainment for your loved ones and friends is therefore at your fingertips with the full condo facilities as well as the amenities near Potong Pasir. Thx

B.Low says:
Jan-03-2013 04:57 am

Sant Ritz Condo is also near to Volkswagen Golf Centre and Kallang Side Riverpark. Entertainment for your loved ones and friends is therefore at your fingertips with the full condo facilities as well as the amenities near Potong Pasir. Thx

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News

Sprouts Farmers Markets selects Manthan Systems for reporting and analytics

BY CSA STAFF

Phoenix — Manthan Systems announced that Sprouts Farmers Markets has selected Manthan’s ARC platform for enterprise-wide reporting and analytics. Currently operating 148 retail stores across eight states, Sprouts Farmers Markets has become synonymous with fresh produce, great prices and old-fashioned customer service.

Sprouts Farmers Market chose Manthan’s ARC applications as its business intelligence standard. Sprouts plans to use Manthan Systems’ dynamic analytical views and at-a-glance dashboards for greater insights into product sales, store operations, labor, task management, inventory optimization and merchandising. Manthan Systems’ self-training guided analytics and at-a-glance dashboards will provide actionable information, enabling Sprouts personnel to immediately see key business opportunities, easily identify trends, and greatly enhance the decision-making process.

“Manthan Systems’ proven experience in retail business analytics aligns with our vision of arming our team with role-based, mobile and easy to consume information. With their U.S.-led Global Operations and spirit of partnership, they were the perfect choice for us,” said Steve Black, chief information officer with Sprouts Farmers Market.”

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REAL ESTATE

Ikea seeks to build larger store in Burbank, Calif.

BY Staff Writer

Conshohocken, Pa. – Ikea announced it is submitting plans to the City of Burbank, Calif., for a new and larger store to replace its current location among the Swedish retailer’s presence in the Los Angeles area. The application will mark the beginning of the governmental review process for this proposed relocation.

The current 242,000-sq.-ft. Ikea Burbank, the first Ikea store in California and sixth in the U.S., opened November 1990 on 6.4 acres. The proposed 470,000-sq.-ft. new store would be built on 22 acres. And just as the existing Burbank store has a solar photovoltaic array atop its roof, Ikea also hopes to install a similar solar energy system as part of this proposed new store.

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