Report: Slow websites big deterrent for customers on mobile devices
Vancouver, B.C. — Slow websites are a deterrent for customers using mobile devices, including smartphones and tablets, according to a report from mobile technology Mobify, which reveals the financial impact of slow loading mobile websites for the world’s top 100 online retailers.
The report finds that with the growing number of retailers launching rich responsive websites, mobile loading times continue to climb. Mobify identified a potential loss of at least $600 million dollars in combined e-commerce sales due to customers abandoning the homepage before it is downloaded on their mobile device.
"We looked at the speed of the homepages alone but a typical customer moves through four to seven pages in their online shopping journey," said Igor Faletski, CEO of Mobify. "A slow loading website is a massive obstacle for mobile customers, especially when accessing content-heavy responsive pages.”
Report: Consumers go digital
Marlborough, Mass. – According to the latest edition of the seasonal “The Why Behind the Buy” report from Acosta Sales & Marketing, consumers are increasing their usage of every digital tool except for email in their shopping activities. Concurrently, consumers are using traditional tools such as coupons and store flyers less frequently.
Specific results include:
- 36% of consumers regularly use the Internet as a planning tool for shopping activities.
- 33% of consumers use traditional coupons, down from 39% in 2012.
- 70% of consumers regularly engage with retailers and brands on Facebook.
- Almost half of consumers visit retailer and brand pages on Facebook, primarily to gain access to coupons and special offers.
- 28% of consumers regularly print online coupons from manufacturers’ Web site, up from 24% in 2012.
- 21% of consumers regularly sign up to receive online information about retailers, up from 17% in 2012.
- 19% of consumers regularly sign up to participate in online games and contests run by retailers, up from 15% in 2012.
ABC Fine Wines & Spirits, Ocala, Fla.
ABC Fine Wine & Spirits is showing off a new, modern store concept in Ocala, Fla. The contemporary design reflects the retailer’s evolution from the corner liquor store and bar to a 150-plus-store purveyor of fine wine and spirits. It’s also more in sync with the brand’s shifting customer base, which has grown more upscale and increased from 30% to 55% female.
The store is separated into four departments that can be seen upon entry. Interior architectural features call out cigars, fine wines and the wine vault. The overall environment was streamlined by displaying fewer but more effective signs, creating hierarchy with the space and identifying department through color, graphics, merchandising and floor finish. Each department is identified clearly and simply with individual slab-serif letters.
“The new system is simple, clean, and categorized to direct, inform, and educate the customer said Juan Romero, president and CEO of api(+), Tampa, Fla., which designed the store. “It’s aesthetically appealing and has facilitated the shift in customer demographic to a more upscale base.”
Design: api(+), Tampa, Fla.