News

Report: Slow websites big deterrent for customers on mobile devices

BY Marianne Wilson

Vancouver, B.C. — Slow websites are a deterrent for customers using mobile devices, including smartphones and tablets, according to a report from mobile technology Mobify, which reveals the financial impact of slow loading mobile websites for the world’s top 100 online retailers.

The report finds that with the growing number of retailers launching rich responsive websites, mobile loading times continue to climb. Mobify identified a potential loss of at least $600 million dollars in combined e-commerce sales due to customers abandoning the homepage before it is downloaded on their mobile device.

"We looked at the speed of the homepages alone but a typical customer moves through four to seven pages in their online shopping journey," said Igor Faletski, CEO of Mobify. "A slow loading website is a massive obstacle for mobile customers, especially when accessing content-heavy responsive pages.”

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REAL ESTATE

Johnny Rockets acquired by Sun Capital

BY Staff Writer

New York — Johnny Rockets has been acquired by an affiliate of private-equity group Sun Capital Partners Inc. Terms of the deal were not disclosed.

Johnny Rockets operates about 300 corporate and franchise-owned hamburger restaurants in 30 states and 16 countries, including 17 Six Flags amusement park locations and 11 Royal Caribbean cruise ships.

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News

Report: Consumers go digital

BY Staff Writer

Marlborough, Mass. – According to the latest edition of the seasonal “The Why Behind the Buy” report from Acosta Sales & Marketing, consumers are increasing their usage of every digital tool except for email in their shopping activities. Concurrently, consumers are using traditional tools such as coupons and store flyers less frequently.

Specific results include:

  • 36% of consumers regularly use the Internet as a planning tool for shopping activities.
  • 33% of consumers use traditional coupons, down from 39% in 2012.
  • 70% of consumers regularly engage with retailers and brands on Facebook.
  • Almost half of consumers visit retailer and brand pages on Facebook, primarily to gain access to coupons and special offers.
  • 28% of consumers regularly print online coupons from manufacturers’ Web site, up from 24% in 2012.
  • 21% of consumers regularly sign up to receive online information about retailers, up from 17% in 2012.
  • 19% of consumers regularly sign up to participate in online games and contests run by retailers, up from 15% in 2012.
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