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Report: Smartphones dominated Christmas e-commerce traffic

BY Katherine Boccaccio

Philadelphia — A post-holiday e-commerce report released Friday by technology company Monetate said that, on Christmas Day 2012, 16% of all e-commerce traffic came from smartphones and 15.6% came from tablets, a marked upswing from a year earlier when just 6.4% came from smartphones and 8% from tablets.

According to the E-commerce Quarterly, which examined holiday trends through Christmas, smartphone conversions didn’t receive any real bump – just 1.2%, compared with 4% for tablets, but traffic hovered over 10% for the holiday shopping period.

These numbers, said Monetate, point to consumers using smartphones primarily as “retailer prompted research” tools.

“One of the most telling insights from the EQ4 2012 is the Christmas Day device data,” said Kurt Heinemann, CMO, Monetate. “On Dec. 25, 15% of all e-commerce traffic came from tablets, whereas the average tablet traffic percentage in December was about 10%. This reveals that mobile is increasingly the device of choice. When consumers have leisure time and any device at their disposal, they reach for the tablet or smartphone. E-commerce had better be paying attention to this trend.”

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Reports: Delhaize America to cut 500 jobs

BY Alaric Dearment

New York — Delhaize America is cutting 500 jobs, according to published reports.

News media in North Carolina reported that the Belgian supermarket operator’s American subsidiary would cut 350 jobs and 150 open positions as part of a reorganization. Employees of the company received notifications of the layoffs via email, according to the reports.

The layoffs come not long after the company experienced a shakeup in December 2012 when Food Lion president Cathy Green Burns left the company, succeeded by Beth Newlands Campbell. Other executive changes included the departure of Delhaize America chief supply chain officer Mark Doiron and the appointment of SVP business service center and sustainability Greg Amoroso as CFO.

David Criscione became chief strategy and development officer, and Deborah Dixson was appointed chief information officer.

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Mar-19-2013 11:15 am

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Mar-19-2013 11:15 am

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Lowe’s Canada names president

BY Katherine Boccaccio

Mooresville, N.C. — Lowe’s Cos. said Friday that Sylvain Prud’homme will join the company as president of Lowe’s Canada, effective March 25.

Prud’homme replaces Alan D. Huggins, who is returning to the United States as Lowe’s VP international operations.

Prud’homme comes to Lowe’s from Loblaw Co., where he served in EVP roles in operations and merchandising.

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