FINANCE

Report: Smartphones impact customer expectations

BY CSA STAFF

New York City — A recent survey by Deloitte found that the proliferation of smartphones – coupled with social network popularity — has had a significant impact on what consumers expect from retailers and their in-store shopping experience.

The survey found that 43% of smartphone users say they have used their phones specifically in a store to assist with their shopping. However, 37% said that they wanted to use a smartphone inside a store but couldn’t because of internet access and connectivity issues, making the case for retailers to consider providing Wi-Fi access in the store.

Forth percent of those surveyed said they interact with retailers through social networking sites. And of the respondents who use social networking sites to connect with retailers, 63% use it to find out about promotions, and 56% use it to browse products.

The survey also found that consumers expect access to retailers via smartphones: 24% of all survey respondents expect their favorite retailers to provide them with access to information via downloadable apps, social media and mobile alerts. In addition, 17% said that retailers’ use of social media, smartphone apps and mobile technologies has made it easier for them to shop.

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S.Sdasdsa says:
Dec-18-2012 03:30 pm

Thank you for some other
Thank you for some other informative blog. Where else could I get that type of information written in such an ideal means? I have a mission that I’m just now working on, and I have been at the look out for such information. online-credit-check.com

S.Sdasdsa says:
Dec-18-2012 03:30 pm

Thank you for some other informative blog. Where else could I get that type of information written in such an ideal means? I have a mission that I’m just now working on, and I have been at the look out for such information. online-credit-check.com

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News

Wal-Mart details environmental progress

BY CSA STAFF

Bentonville, Ark. — Wal-Mart Stores on Monday released its "2011 Global Responsibility Report." According to the report, the chain has made steady year-to-year improvement towards its goals of creating zero waste, using 100% renewable energy and selling products that sustain people and the environment.

The company is targeting a 20% reduction in greenhouse gas emissions by 2012 from its 2005 base of stores, clubs and distribution centers by 2012, from a 2005 baseline. By yearend 2009 — the most recent year for which it has such data — Walmart had reduced its GHG emissions by 10.6%.

Here are some highlights with regards to Walmart’s U.S. operations:

Renewable Energy: In 2010, Walmart completed the installation of 35 solar projects in Arizona, California and Puerto Rico. Eight of the installations utilized thin-film solar technology, (according to the report, the new technology, while similar to traditional crystalline panels in appearance, significantly reduces the use of raw materials in the manufacturing process.), and more installations are in the works. The thin-film solar arrays are expected to supply 20% to 30% of the total energy needs for each location.

The company also completed two microturbine wind projects on the parking lot light poles at the Walmart in Worcester, Mass., and at the Sam’s Club in Palmdale, Calif.

Lighting: As of March 2010, the majority of new and remodeled U.S. Walmart stores had replaced the 77-watt ceramic metal halide spotlights used to highlight produce, fixtures and wall-mounted signage with 12-watt LED PAR38 spotlights, saving approximately 50% in energy per installation.

In addition, 12.5-watt LED fixtures also replaced the 64-watt fluorescent fixtures in many of its store restrooms, generating an anticipated savings of 9,000 to 15,000 kilowatt hours per site. An additional 200 stores retrofitted the 58-watt traditional fluorescent lamps in low- and medium-temperature refrigerated cases with 20-watt LED fixtures, saving in excess of 67,000 kWh in each case door lighting and indirect refrigeration annually in the average superstore.

Refrigerant Leaks: Walmart’s U.S. facilities team has initiated a refrigerant leak reduction program across domestic stores and warehouse clubs that will significantly reduce GHG releases from refrigeration systems. (After purchased electricity, refrigerants are the chain’s second-largest source of GHG emissions.) As of 2010, this initiative led to a reduction of more than 107,000 pounds of refrigerants.

Fleet Efficiency: Walmart realized a 65% improvement in fleet efficiency over its 2005 baseline in the United States. During the past two years, the chain has replaced nearly two-thirds of its fleet with more efficient tractors. Investments also include the purchase of 3,000 skirted trailers, which will drive fleet efficiency. In 2010, Walmart delivered 57 million more cases, while driving 49 million fewer miles.

Waste: According to this new tracking program, piloted from January through October 2010, Walmart’s stores in California have redirected 81% of their waste from landfills. The company has since rolled this program out to each state and anticipates having a U.S.-wide redirection rate with similar results.

The report can be found at walmartstores.com/Sustainability/7951.aspx.

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HOT CONCEPTS

Hot Topic, Santa Monica, Calif.

BY CSA STAFF

Hot Topic has always strived to reflect the tastes, interests and attitudes of its customers and the newest evolution of its prototype is no exception. The store, in Santa Monica, Calif., and designed in collaboration with JGA, Southfield, Mich., is sleek and transparent. It mirrors the world of Hot Topic’s tech-savvy customers by seamlessly blending social and technological components into the shopping experience. The end result is a highly interactive environment; from access to online music-listening to stations where shoppers can co-create their own designs for t-shirts. The space can also be modified to accommodate live music performances — all fixtures, including cashwraps, are on casters allowing the entire store to be transformed into a music venue.

Among the store’s highlights:

  • Microsoft surface tables: These tables, in a custom designed enclosure, give shoppers a unique way to digitally access content in the store. The intuitive and easy-to-use multi-touch computer allows shoppers access to multiple features and programs, including Hot Topic’s loyalty program.
  • Cashwrap: The design utilizes a “pod” approach to the cashwrap, with two pods within the store. The pods are wireless, so they can be relocated anywhere there is access to power.
  • Media wall ceiling panels, a series of “clouds,” carry the eye toward the large media wall in the rear of the store. The wall provides a changeable background for performing bands, and also accommodates social and media elements. It also can serve as a window into various activities that are happening in-store or at theatrical venues.
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L.Jandayan says:
Mar-06-2013 10:47 am

Employees should be well
Employees should be well trained to online music entertainment for alterations and adaptation to different devices. They are hired in this company because of their personalities not without any experiences. - Scott Sohr

L.Jandayan says:
Mar-06-2013 10:47 am

Employees should be well trained to online music entertainment for alterations and adaptation to different devices. They are hired in this company because of their personalities not without any experiences. - Scott Sohr

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