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Report: Social CRM market set to boom

BY Dan Berthiaume

Dallas – The market for social CRM software, or technology that allows retailers to perform activities such as social monitoring, social listening, social management and social measurement for providing an enhanced customer experience, is set to grow exponentially in the next few years.

According to a new report from RnR Market Research, the social CRM technology market will expand from $1.91 billion in 2013 to $9.08 billion in 2018. This represents a compound annual growth rate (CAGR) of 36.5% from 2013 to 2018.

North America is expected to be the biggest market in 2013, while Asia-Pacific (APAC) is expected to experience increased market traction in the coming years.

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J.Cage says:
Jul-20-2013 07:31 am

Interesting article. Social media is a good way to attract consumer and embracing technology like a social CRM can improve customer service. Came across another whitepaper that readers will find useful “Pros and cons of migrating to Microsoft Dynamics CRM from Salesforce.com” @ http://bit.ly/17UgKN7c

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Doggie pool to court distributors at pet products expo

BY CSA STAFF

Pet retailers will head to the SuperZoo Pet Products Expo in Las Vegas next week, looking for innovations to grow sales, and one potential big-ticket item is the Summer Splash, from the Ultimate Dog Pool, a new supplier of inflatable pools for dogs.

The inflatable dog pool designed for medium to large size dogs will be on display at booth #4470 July 23-25, seeking distribution opportunities at the expo.

Company president and inventor of the Summer Splash James Hendrick describes the dog pool as "an excellent complement to the company’s flagship product, the Labrador Retreat."

"The Labrador Retreat has been a very successful initial product for the company. We sold out our first production run in four weeks," added Hendrick. "Our customers have been extremely happy with the Labrador Retreat, but we have had numerous requests for a smaller version of the pool. The new Summer Splash is designed to give those families with limited space the ability to have the same experience as families with the larger Labrador Retreat."

When inflated, the pool measures 8 feet by 8 feet and is 18 inches deep.

"With the addition of the Summer Splash, we believe we can now satisfy the vast majority of needs for families wanting a backyard pool for their water loving dogs," said Hendrick. "With more than 50 million households being dog families, and the number one breed being Labradors Retrievers, we believe there is a very large opportunity for the company going forward."

The Summer Splash will be available in August for purchase at an introductory price of $250 online at www.theultimatedogpool.com, where visitors may also see demonstration and instructional videos. They are in the process of making their pools available internationally in conjunction with Shipwire.

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Summer traffic swoon underway at Walmart.com

BY CSA STAFF

Walmart.com is the only conventional retailer to rank in the monthly Top 50 Web Properties report from comScore Media Metrix, but June traffic to the retailer’s site was below year-ago levels even as e-commerce is hailed as the next growth engine.

Comscore showed Walmart.com with nearly 40 million unique visitors during June — no other conventional retailer is close — but even at that level the company is down from 43.1 million unique visitors during June 2012. Meanwhile, Walmart.com faces a high bar this month because its unique visitor totals have flatlined this year yet July 2012 was one of Walmart.com’s busiest months with 45.2 million unique visitors.

If Walmart is concerned about the traffic decline it isn’t apparent from the company’s comments. Digital efforts continue to be highlighted during prepared remarks released after quarterly financial results, during investor conferences and at the company’s annual shareholder’s meeting.

Walmart’s e-commerce business is likely to be in the spotlight next week too when Neil Ashe, president and CEO of Walmart Global eCommerce participates in the Fortune Brainstorm Tech conference in Aspen, Colo., along with Karenann Terrell, Walmart’s chief information officer.

Traffic is only one variable in the sales equation with ticket being the other and average transaction sizes are thought to be increasing at Walmart.com. Within the past year has begun to talk more openly about its sales, going so far as to forecast $10 billion in online revenue this year.

That figure is well short of Amazon.com, where comScore data also showed June and May traffic to be below prior year levels. Unique visitors to Amazon.com totaled 98.3 million in June and 108.3 million in May, compared to 100.7 million in June 2012 and 99.4 million in May 2012. Similar trends were also evident at eBay and Facebook.

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