Report: Starbucks to include tipping on Square app
Seattle – Starbucks reportedly plans to soon include an automatic tipping feature on its Square mobile payment app.
According to the Wall Street Journal, Starbucks, which currently only uses the payment features of the Square app, will deploy a feature that both automatically prompts a customer to leave a tip in appropriate situations and computes tip amounts for them.
The Square tipping feature prompts users to leave a tip roughly 45% to 50% of the time. It will automatically compute and offer three tipping options – basic (15%), better (18%) and best (20%). A Square spokesperson told the Wall Street Journal that most customers will select the “better” option when given those choices.
New opt-out service gives consumers mobile privacy option
Washington, D.C. — The Future of Privacy Forum, a Washington, DC-based think tank seeking to advance responsible data use and consumer privacy, and The Wireless Registry Inc., the first global registry of wireless names and identifiers, announced the launch of a new platform that will allow consumers to easily and quickly opt-out of mobile location analytics at thousands of locations in the U.S.
Mobile location analytics companies that have agreed to FPF’s new Mobile Location Analytics (MAC) Code of Conduct will honor the requests of consumers who wish to opt-out of having their location collected.
Once a consumer has opted out, participating companies will no longer associate information about that consumer’s presence at a location with a MAC address. These companies will only use that MAC address to maintain the device’s opt-out status. The opt-out site will be live as of Feb. 18, and companies will begin processing opt-outs within 30 days.
The platform was built for the Future of Privacy Forum by The Wireless Registry, and will be operated under the direction of the FPF.
FPF worked with the companies and U.S. Senator Charles Schumer (NY) to develop a Code of Conduct, announced in October 2013, ensuring that appropriate privacy controls are available as companies seek to improve the consumer shopping experience.
Microsoft Dynamics CRM update adds new marketing, social functions
Redmond, Wash. — Microsoft Corp. has enhanced Microsoft Dynamics CRM by adding a comprehensive set of new marketing, customer care and social listening capabilities to the suite. The new release is expected in the second quarter of 2014.
The release adds new functionality to help marketers be smarter, enabling them to efficiently drive and manage their marketing campaigns, Microsoft said. The new capabilities also are designed to help businesses engage with and care for customers in a personalized manner on virtually any device, anywhere; and enhance capabilities in Microsoft Dynamics CRM 2013 to help businesses sell more effectively. Breaking from typical industry practice, the update also brings social listening capabilities to every sales, service and marketing professional within an organization to empower more employees with deeper insights.
“Businesses want solutions that give them market insights and the ability to deliver amazing customer experiences,” said Bob Stutz, corporate VP, Microsoft Dynamics CRM. “The new Microsoft Dynamics CRM update democratizes social listening, adds new marketing capabilities for more impact and enables businesses to deliver outstanding customer service. With this new release, we are essentially changing the CRM game.”