OPERATIONS

Report: Target to end Shops concept

BY Marianne Wilson

New York — Target Corp. is shuttering — at least for now — its “The Shops at Target” concept, which showcased exclusive goods from select independent boutique retailers within in-store shops in Target stores, the Star Tribune reported.

“At this time, we don’t have plans for a future ‘flight’ of the Shops at Target, but we do have a number of collaborations planned for 2013 and beyond,” spokeswoman Katie Boylan said in the report.

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buangsila001 says:
Mar-13-2013 05:33 am

The first Target store was
The first Target store was opened in 1962. It is originally founded in 1902 and is the second largest discount retailing store in America. - J. Kale Flagg

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REAL ESTATE

Uniqlo to open second U.S. mall location

BY Marianne Wilson

New York — Uniqlo, a division of Japan’s Fast Retailing Co., will open its second U.S. mall location, at Palisades Center in West Nyack, N.Y., on March 15.

The 24,000-sq.-ft. store will showcase Uniqlo’s complete offering of products for men and women, as well as its spring kids collection.

“We are thrilled to be opening at Palisades Center as we continue to execute our growth strategy in the U.S. We look forward to showing the patrons of Palisades Center our innovative products, exceptional customer service and brand philosophy," said Larry Meyer, COO, Uniqlo USA.

“Drawing on such a strong dedicated fan base from our Manhattan flagship stores, it was a natural progression to look further out into the Tri-State area for our next location. Palisades Center offers a good space within a great mall – factors we strongly consider when looking for a new store location for our family-oriented brand,” said Shin Odake, Uniqlo USA EVP, East Coast Operations.

This will be the company’s sixth U.S. retail location. There are currently three Uniqlo stores in New York City; one in Paramus, N.J.; and one in San Francisco. The retailer will open its seventh location next month, in April, at Westchester’s Ridge Hill in Yonkers, N.Y.

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itoffer says:
Mar-20-2013 07:32 am

MCITP Certification build on
MCITP Certification build on the technical proficiency measured in the Microsoft Certified Technology Specialist (MCTS) certifications, therefore you will earn one or more MCTS certifications on your way to earning an MCITP credential. 70-640

itoffer says:
Mar-20-2013 07:32 am

MCITP Certification build on the technical proficiency measured in the Microsoft Certified Technology Specialist (MCTS) certifications, therefore you will earn one or more MCTS certifications on your way to earning an MCITP credential. 70-640

S.Gacho says:
Mar-17-2013 10:39 am

They said that a lot products
They said that a lot products sell at the mall will cost more than the original price. Yes, it might be true because the company has to pay for the rental of the mall also. - Carmack Moving and Storage

S.Gacho says:
Mar-17-2013 10:39 am

They said that a lot products sell at the mall will cost more than the original price. Yes, it might be true because the company has to pay for the rental of the mall also. - Carmack Moving and Storage

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News

Vibes and Build-A-Bear Workshop in successful mobile campaign

BY Staff Writer

Chicago — Vibes, a mobile marketing and technology company, announced the results of a successful mobile campaign aimed at engaging and increasing Build-A-Bear Workshop’s customer base through their mobile phones.

This first-to-market Passbook solution from Vibes, which leveraged Passbook’s location-enabled push notification feature, drove Build-A-Bear Workshop shoppers to the stores to claim a promotional offer via coupon code or pass. The initiative resulted in a 58.7% pass install rate among iOS 6 users and an overall click-through rate of 5.3%.

"Vibes quickly built an easy-to-use, dynamic solution, leveraging the latest technology, to offer our brand a new and relevant way to engage with our loyal subscriber base,” said Teresa Kroll, Build-A-Bear Workshop chief marketing officer. “At Build-A-Bear Workshop, the experience our guests have while in one of our stores is one of the things that makes us unique, so having the ability to leverage the location-based feature in Passbook was ideal for a mobile campaign. This added relevance and immediacy to the offer and provided real value to our loyal Guests, which is extremely important to us."

The campaign, which ran from Oct. 27 through Oct. 31, sought to achieve a few goals: notify the existing subscriber base of a new short code, re-engage loyal Build-A-Bear Workshop Guests and drive traffic to one of its 288 stores in North America. To achieve these goals, Vibes and Build-A-Bear Workshop sent an alert via SMS to the existing subscriber base notifying them of the new short code and expressing appreciation through a timely offer. The promotion was available to both iOS 6 and non-iOS 6 users, and led to either a location-enabled pass for Passbook or a mobile Web-based offer. Vibes both designed and executed the Passbook offer via its Catapult mobile marketing platform.

The campaign had a 58.7% pass download rate among iOS 6 users and overall click-through rate of 5.3%. In addition to engaging its loyal customers, Build-A-Bear Workshop experienced a consistent stream of foot traffic from those customers who received the offer; more than 5% of non-iOS 6 users and 4% of iOS 6 users redeemed the offer in-store.

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P.Chumi says:
Jul-16-2013 10:37 am

Before the devices that are
Before the devices that are now referred to as mobile phones existed, there were some precursors. All mobile phones have a number of features in ordinary but manufacturers also try to distinguish their own crop by implementing extra functions to make them more beautiful to consumers. http://www.indigomultimedia.com/

P.Chumi says:
Jul-16-2013 10:37 am

Before the devices that are now referred to as mobile phones existed, there were some precursors. All mobile phones have a number of features in ordinary but manufacturers also try to distinguish their own crop by implementing extra functions to make them more beautiful to consumers. http://www.indigomultimedia.com/

G.Gacho says:
Mar-14-2013 09:43 am

mobile marketing is one of
mobile marketing is one of the fastest and growning business in the world right now. since most of the people needs mobiles for fast communications. - Rich Von Alvensleben

G.Gacho says:
Mar-14-2013 09:43 am

mobile marketing is one of the fastest and growning business in the world right now. since most of the people needs mobiles for fast communications. - Rich Von Alvensleben

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Consumer confidence is high. Is that reflected in your stores’ revenues?

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